Global Social Media Lead — Web3 & Crypto Growth

Hyphen Connect Limited; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

Hyphen Connect Limited is seeking a Social Media Lead in Singapore to oversee global social media strategy and execution across various platforms. This pivotal role focuses on strategy design, content innovation, and community management.

Ideal candidates are creative and culturally attuned, with a proven track record in the Web3 exchange industry, particularly on Twitter/X. Fluency in English and Mandarin is essential.

The position requires enthusiasm for social media and a strong understanding of Gen Z preferences, alongside proficiency in social media analytics tools.

Qualifications

• Proven experience managing social media profiles, especially on Twitter/X.
• Experience in a Centralized Exchange (CEX) environment is mandatory.
• Strong understanding of the crypto space and decentralized communities.
• Ability to create engaging meme-driven content.
• Proficient in both English and Mandarin for communication.

Responsibilities

• Design and execute a comprehensive Twitter strategy.
• Produce high-impact visual content including memes and videos.
• Engage with the community and facilitate events like AMAs.
• Evaluate campaign KPIs to optimize digital strategies.
• Monitor digital trends and platform algorithms.

Skills

Twitter/X management

Content creation

Data analysis

Bilingual in English and Mandarin

Understanding of Gen Z behaviors

Tools

Social media analytics software

Job description

Hyphen Connect Limited is seeking a Social Media Lead in Singapore to oversee global social media strategy and execution across various platforms. This pivotal role focuses on strategy design, content innovation, and community management.

Ideal candidates are creative and culturally attuned, with a proven track record in the Web3 exchange industry, particularly on Twitter/X. Fluency in English and Mandarin is essential.

The position requires enthusiasm for social media and a strong understanding of Gen Z preferences, alongside proficiency in social media analytics tools.