Social Media Lead (CEX)

Hyphen Connect Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

Hyphen Connect Limited is seeking a Social Media Lead in Singapore to oversee global social media strategy and execution across various platforms. This pivotal role focuses on strategy design, content innovation, and community management.

Ideal candidates are creative and culturally attuned, with a proven track record in the Web3 exchange industry, particularly on Twitter/X. Fluency in English and Mandarin is essential.

The position requires enthusiasm for social media and a strong understanding of Gen Z preferences, alongside proficiency in social media analytics tools.

Qualifications

• Proven experience managing social media profiles, especially on Twitter/X.
• Experience in a Centralized Exchange (CEX) environment is mandatory.
• Strong understanding of the crypto space and decentralized communities.
• Ability to create engaging meme-driven content.
• Proficient in both English and Mandarin for communication.

Responsibilities

• Design and execute a comprehensive Twitter strategy.
• Produce high-impact visual content including memes and videos.
• Engage with the community and facilitate events like AMAs.
• Evaluate campaign KPIs to optimize digital strategies.
• Monitor digital trends and platform algorithms.

Skills

Twitter/X management

Content creation

Data analysis

Bilingual in English and Mandarin

Understanding of Gen Z behaviors

Tools

Social media analytics software

Job description

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.

We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Core Responsibilities

Strategic Growth: Design and execute a robust Twitter roadmap that integrates seamlessly with broader marketing objectives.

Creative Content Production: Produce high-impact visual assets—ranging from viral memes and GIFs to punchy short‑form videos—tailored to capture audience attention.

Community Cultivation: Manage daily interactions and dialogue to build a welcoming, active, and supportive digital ecosystem.

Event Leadership: Coordinate and host live AMA (Ask Me Anything) sessions featuring key opinion leaders and industry specialists.

Data-Driven Optimization: Evaluate key performance indicators (KPIs) to assess campaign reach and refine tactics based on analytical insights.

Trend Monitoring: Keep a pulse on evolving platform algorithms, emerging digital trends, and industry standards.

Unified Branding: Partner with internal departments to maintain a synchronized brand identity across every touchpoint.

Candidate Requirements

Platform Expertise: A demonstrated history of managing professional social media profiles, specifically focused on the Twitter/X landscape.

Industry Background: Mandatory prior experience working within a Centralized Exchange (CEX) environment.

Web3 Proficiency: A sophisticated grasp of the crypto space and the nuances of decentralized communities.

Cultural Fluency: A natural instinct for meme-driven communication and the ability to spark engagement through relatable content.

Bilingual Communication: Mastery of both English and Mandarin, with exceptional clarity in writing and speaking.

Collaborative Versatility: Equally effective when spearheading solo projects or contributing to group initiatives.

Youth Culture Alignment: A genuine enthusiasm for social media and a deep‑seeded understanding of Gen Z behaviors and preferences.

Analytical Toolset: Proficiency in utilizing standard industry software to track and interpret social media metrics.