Global SEM Strategist: Cybersecurity Growth & AI

Palo Alto Networks, Inc.; Singapore; On-site; SGD 100,000 - 180,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a curious and highly analytical SEM Strategist to lead and evolve paid search programs across its global cybersecurity portfolio.

This role sits within the Global Digital Marketing team and focuses on high-intent demand, aligning search with pipeline and revenue goals. The SEM Strategist will own regional search strategies across Google Ads, Microsoft Ads, Naver, and Yahoo Japan, collaborating with global campaigns, field marketing, product marketing,

Qualifications

• 6+ years of digital marketing experience with at least 4+ years managing SEM/PPC programs in a B2B technology environment (SaaS or cybersecurity preferred).
• Hands-on experience managing campaigns in Google Ads and Microsoft Advertising (Bing).
• Experience using Google Search Ads 360 (SA360) for campaign management, bid strategy optimization, budget pacing, and performance reporting.
• Strong analytical skills with the ability to translate performance data into actionable insights.

Responsibilities

• Own and evolve search strategy across priority solutions and regional markets to drive high-intent demand.
• Translate campaign insights into recommendations to improve demand capture, lead quality, and marketing effectiveness.
• Build, launch, and manage paid search campaigns across multiple markets with ongoing optimization.
• Analyze campaign performance data to uncover trends, opportunities, and competitive insights.
• Influence content, SEO, and landing page strategy using search insights to move buyers forward.
• Collaborate with Product Marketing, Global Campaigns, Field Marketing, and Sales for alignment.
• Collaborate with agencies and internal teams to ensure strong execution and continuous improvement.
• Test new bidding strategies, keywords, creatives, and landing pages to optimize results.

Skills

Search Strategy

Campaign Optimization

Analytical Mindset

Cross-functional Collaboration

Communication Skills

Tools

Google Ads

Microsoft Advertising

SA360

Adobe Analytics

Tableau

Job description

Palo Alto Networks, Inc. is seeking a curious and highly analytical SEM Strategist to lead and evolve paid search programs across its global cybersecurity portfolio.

This role sits within the Global Digital Marketing team and focuses on high-intent demand, aligning search with pipeline and revenue goals. The SEM Strategist will own regional search strategies across Google Ads, Microsoft Ads, Naver, and Yahoo Japan, collaborating with global campaigns, field marketing, product marketing,