Regional Senior Performance Manager

Publicis Groupe Singapore; Singapore; On-site; SGD 160,000 - 240,000; Full time

Job summary

Publicis Groupe Singapore seeks a Senior Manager, Search & Performance Excellence to lead regional search strategy, governance, and capability development across SE Asia and Oceania. The role acts as the regional Center of Excellence, partnering with hub teams to drive growth, performance, and innovation.

You will influence stakeholders, challenge approaches, and elevate market capabilities across multiple countries.

Qualifications

• Bachelor's degree in a relevant field.
• 6-8+ years of digital marketing experience with strong specialization in Paid Search.
• Hands-on experience managing and optimizing large-scale Google Ads accounts.
• Strong expertise across Google Ads, Performance Max, Merchant Center, Search automation and bidding strategies.
• Experience working across multiple APAC or regional markets.
• Proven ability to identify performance issues and provide strategic recommendations.
• Experience coaching teams and driving capability development.

Responsibilities

• Lead regional search strategy and governance across local markets.
• Conduct regular account audits and performance reviews to identify optimization opportunities.
• Provide recommendations on campaign structures, bidding strategies, audience targeting, keyword architecture, and budget allocation.
• Drive search-led ecommerce growth through continuous optimization and demand capture strategies.
• Lead adoption of new Google Ads capabilities and automation solutions.
• Develop and work with regional and local teams to execute testing roadmaps across AI Max and related features.
• Coach and upskill regional teams in search planning and execution.
• Lead capability workshops and knowledge-sharing forums with local markets.

Skills

Digital marketing

Paid search

Education

Bachelor's Degree

Tools

Google Ads

Performance Max

Merchant Center

Feed-based advertising

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

Our client is accelerating its digital transformation and ecommerce growth agenda across Southeast Asia and Oceania (SEAO). As part of regional team, we are looking for a Senior Manager, Search & Performance Excellence to lead regional search strategy, governance, and capability development across the region. This role will serve as the regional Center of Excellence (COE), partnering closely with regional hub team, local market teams, and agency specialists to drive search-led business growth, performance excellence, and innovation. The ideal candidate combines strong hands-on search expertise with the ability to influence stakeholders, challenge existing approaches, and elevate market capabilities across multiple countries. While Search will be a core focus of the role, this is also an opportunity to help shape the future of client's performance marketing ecosystem across SEAO. As our client continues to accelerate it’s digital transformation, the successful candidate will have opportunities to expand into emerging growth areas such as Commerce Media, Retail Media, GEO/SEO, custom audience solutions and omni-channel performance initiatives. You are highly collaborative, a self-starter, with strong problem solving and analytical ability, and a track record of a “test & learn” mindset. You’re a strategic thinker that can leverage customer insights and data to help design strategy and guidelines to achieve marketing and sales goals, improve e-store conversions, site visit and improve customer experience.

Key Responsibilities

Regional Search Leadership

• Lead search strategy and governance across local markets, ensuring adoption of regional best practices.
• Conduct regular account audits and performance reviews to identify optimization opportunities.
• Provide recommendations on campaign structures, bidding strategies, audience targeting, keyword architecture, and budget allocation.
• Drive search-led ecommerce growth through continuous optimization and demand capture strategies.
• Lead the adoption of new Google Ads capabilities, automation solutions and emerging search tech.
• Develop and work alongside regional and local teams to execute testing roadmaps across AI Max, Pmax, Merchant center and other emerging performance solutions.

Market Enablement & Capability Building

• Develop regional playbooks, frameworks, and best practice guidelines.
• Coach and upskill regional teams across search planning and execution.
• Lead capability workshops, training sessions, and knowledge-sharing forums with local markets.
• Act as an escalation point for complex search performance challenges and troubleshooting.

Client & Stakeholder Management

• Partner closely with regional hub teams to align search strategies with business objectives.
• Present performance reviews, recommendations, and strategic roadmaps to senior stakeholders.
• Build strong relationships across local markets and agency teams to drive alignment and execution excellence.
• Support broader performance marketing discussions across Search, Social, and Programmatic channels where required.

Qualifications

• Bachelor's Degree
• 6-8+ years of digital marketing experience with strong specialization in Paid Search.
• Recent hands-on experience managing and optimizing large-scale Google Ads accounts.
• Strong expertise across Google Ads, Performance Max, Merchant Center, Search automation and bidding strategies, Feed-based advertising solutions
• Experience working across multiple APAC or regional markets.
• Demonstrated ability to identify performance issues and provide strategic recommendations.
• Experience coaching teams and driving capability development.