digital marketing manager

R&G BUSINESS SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

R&G BUSINESS SOLUTIONS PTE. LTD. seeks a marketing strategist to plan and run B2B/B2C campaigns promoting guard services, surveillance, or cybersecurity solutions. You will support sales pipelines via digital marketing, ABM, and events, and craft case studies and collateral that translate security offerings into client benefits.

The role requires proficiency in digital marketing, content creation, and analytics, with strong communication and project management skills to coordinate across teams.

Qualifications

• Experience in digital marketing for B2B or B2C campaigns.
• Ability to plan and run campaigns promoting guard services, surveillance, or cybersecurity solutions.
• Experience with ABM, email campaigns, and industry events.
• Ability to translate complex security offerings into client benefits.
• Strong market research and brand strategy skills.
• Excellent communication and organizational abilities.

Responsibilities

• Plan and run B2B or B2C marketing campaigns to promote guard services, surveillance, or cybersecurity solutions.
• Support sales pipelines through digital marketing, email campaigns, ABM, and industry events.
• Create case studies, brochures, and presentations that translate offerings into client benefits.
• Analyze competitor actions, industry regulations, and emerging security risks to refine brand positioning.
• Manage company websites, social media channels, and SEO/SEM.

Skills

Digital Marketing

SEO/SEM

Social Media Management

Market Research

Campaign Management

Brand Strategy

Content Creation

Copywriting

Storytelling

Project Management

Analytical Thinking

Communication

Interpersonal Skills

Organizational Skills

Job description

Strategy & Campaigns:Plan and run B2B or B2C marketing campaigns to promote guard services, surveillance, or cybersecurity solutions.

Lead Generation:Support sales pipelines through digital marketing, email campaigns, account-based marketing (ABM), and industry events.

Content & Collateral:Create case studies, brochures, and presentations that translate complex security offerings into clear client benefits.

Market Research:Analyze competitor actions, industry regulations, and emerging security risks to refine brand positioning.

Digital Presence:Manage company websites, social media channels (like LinkedIn), and search engine optimization (SEO/SEM).

In Brief,

• Proficiency in Digital Marketing, including SEO, SEM, and social media management
• Strong skills in Market Research, Campaign Management, and Brand Strategy
• Content Creation, Copywriting, and Storytelling abilities
• Project Management and Analytical Thinking skills
• Excellent communication, interpersonal, and organizational abilities