Category Strategy Lead — E‑Commerce Growth

TikTok Pte. Ltd.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

TikTok Pte. Ltd. is seeking a results-oriented professional to drive consumer traffic and oversee the annual campaign calendar for the marketplace, categories, or brands.

You will collaborate with product and category teams to turn goals into executable plans and optimize merchant strategies based on data-driven insights. The role emphasizes GTM and merchandising strategy, risk identification, and cross-functional collaboration with data teams to deliver measurable impact across campaigns and

Qualifications

• Bachelor's degree or higher.
• 2+ years in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with ecommerce experience.
• Strong analytic, logical and problem solving skills with good attention to detail.
• Proficient in English.

Responsibilities

• Disse mbst? responsibility bullets?
• Dissemble goals, formulate budget plans, and transforming goals into executable plans;
• Formulate the go-to-market, seller/brand growth and merchandise strategy for Thailand market; evaluate and evolve the strategy to meet business needs;
• Build and monitor the operational index, and work closely with the data team to optimize the data products;
• Strong ability to identify risks and streamline business efficiencies
• Understanding ecommerce or live broadcast field is a plus;
• Implement and manage important merchant strategies;
• Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.
• Provide business, insight and trend analysis to improve overall category performance
• Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
• Support project managers, product, and category teams to work on different initiatives, and make decisions based on number

Skills

Analytical skills

Problem solving

Attention to detail

English proficiency

Education

Bachelor's degree or above

Job description

TikTok Pte. Ltd. is seeking a results-oriented professional to drive consumer traffic and oversee the annual campaign calendar for the marketplace, categories, or brands.

You will collaborate with product and category teams to turn goals into executable plans and optimize merchant strategies based on data-driven insights. The role emphasizes GTM and merchandising strategy, risk identification, and cross-functional collaboration with data teams to deliver measurable impact across campaigns and