Global Partner Marketing Lead (AI-Driven)

Dexian Asia Pacific; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dexian Asia Pacific is seeking a Senior Partner Marketing professional to lead the development and refinement of partner marketing strategies across APAC, ensuring alignment with global priorities and local market nuances.

You will launch and manage co-marketing programs, collect and analyze data for ROI, and coordinate with sales, product, regions, and legal teams to ensure seamless execution of initiatives. AI-driven experimentation will be encouraged to boost efficiency.

Qualifications

• 7+ years in marketing or partner/alliances marketing in a B2B tech environment.
• Experience working with partners across APAC and understanding local practices.
• Strong knowledge of digital advertising platforms, preferably Ads, in partner marketing programs.
• Excellent program management and ability to handle multiple projects and stakeholders.
• Experience creating partner-facing content and enablement materials.
• Proven ability to influence across complex organizations and with partners.
• Proficiency in AI tools to automate tasks and derive insights for marketing.

Responsibilities

• Support development and refinement of partner marketing strategies aligned with global and regional priorities.
• Launch and manage partner marketing programs, including co-marketing campaigns and enablement initiatives tailored for each region.
• Collect, consolidate, and analyze data from multiple sources to assess program effectiveness and ROI; translate insights into actions.
• Act as liaison between partners and internal teams (sales, product, regional marketing, legal, communications) to ensure alignment.
• Develop and deliver marketing collateral, tools, and training for partners to articulate value proposition.
• Stay updated on industry trends, competitive landscape, and partner ecosystem developments relevant to monetization products.
• Proactively learn and apply AI tools to automate tasks and improve marketing efficiency and innovation.

Skills

Partner marketing

APAC regional experience

Program management

Analytical skills

Communication skills

Cross-functional collaboration

AI in marketing

Tools

Ads platform

Job description

Dexian Asia Pacific is seeking a Senior Partner Marketing professional to lead the development and refinement of partner marketing strategies across APAC, ensuring alignment with global priorities and local market nuances.

You will launch and manage co-marketing programs, collect and analyze data for ROI, and coordinate with sales, product, regions, and legal teams to ensure seamless execution of initiatives. AI-driven experimentation will be encouraged to boost efficiency.