Partner Marketing Manager

Dexian Asia Pacific; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dexian Asia Pacific is seeking a Senior Partner Marketing professional to lead the development and refinement of partner marketing strategies across APAC, ensuring alignment with global priorities and local market nuances.

You will launch and manage co-marketing programs, collect and analyze data for ROI, and coordinate with sales, product, regions, and legal teams to ensure seamless execution of initiatives. AI-driven experimentation will be encouraged to boost efficiency.

Qualifications

• 7+ years in marketing or partner/alliances marketing in a B2B tech environment.
• Experience working with partners across APAC and understanding local practices.
• Strong knowledge of digital advertising platforms, preferably Ads, in partner marketing programs.
• Excellent program management and ability to handle multiple projects and stakeholders.
• Experience creating partner-facing content and enablement materials.
• Proven ability to influence across complex organizations and with partners.
• Proficiency in AI tools to automate tasks and derive insights for marketing.

Responsibilities

• Support development and refinement of partner marketing strategies aligned with global and regional priorities.
• Launch and manage partner marketing programs, including co-marketing campaigns and enablement initiatives tailored for each region.
• Collect, consolidate, and analyze data from multiple sources to assess program effectiveness and ROI; translate insights into actions.
• Act as liaison between partners and internal teams (sales, product, regional marketing, legal, communications) to ensure alignment.
• Develop and deliver marketing collateral, tools, and training for partners to articulate value proposition.
• Stay updated on industry trends, competitive landscape, and partner ecosystem developments relevant to monetization products.
• Proactively learn and apply AI tools to automate tasks and improve marketing efficiency and innovation.

Skills

Partner marketing

APAC regional experience

Program management

Analytical skills

Communication skills

Cross-functional collaboration

AI in marketing

Tools

Ads platform

Job description

• Support creation and refinement of partner marketing strategies for ecosystem partners, ensuring alignment with global and regional business priorities. Adapt strategies to local market nuances and business objectives.
• Launch and manage marketing programs with and through partners, including co-marketing campaigns, enablement initiatives, events, and digital marketing activities tailored for each region. Ensure seamless execution and alignment with both global and regional teams.
• Collect, consolidate, and analyze data from multiple sources (internal and partner-provided) to assess the effectiveness of partner marketing initiatives. Translate complex data sets into actionable insights, identifying trends, opportunities, and areas for improvement. Develop and maintain robust reporting mechanisms to track KPIs, ROI, and program impact, providing regular updates and recommendations to stakeholders.
• Act as a liaison between partners and internal teams (sales, product, regional marketing, legal, communications) to ensure seamless execution and alignment on objectives
• Support development and delivery of marketing collateral, tools, and training to equip partners with resources needed to effectively articulate value proposition.
• Stay updated on industry trends, competitive landscape, and partner ecosystem developments within the monetization product, across all relevant markets.
• Proven ability to learn, adopt, and apply AI tools and technologies to marketing. Proactive in exploring new AI solutions for enhanced effectiveness, automation, and innovation. Comfortable experimenting with generative AI, automation platforms, and data-driven tools. Strong curiosity, growth mindset, and openness to continuous AI upskilling.

Requirements:

• 7+ years in marketing, partner marketing, channel marketing, or alliances marketing, ideally in a B2B technology environment. Proven success in executing marketing strategies and campaigns.
• Demonstrated experience working with partners in multiple regions, understanding local business practices, culture, and regulatory environments across APAC
• Solid understanding of digital advertising platforms, preferably Ads, and experience supporting partner marketing initiatives.
• Strong program management skills, including the ability to plan, execute, and oversee multiple projects, coordinate stakeholders, manage timelines and resources, and deliver results in a fast-paced environment. Excellent written and verbal communication skills. Metrics-driven marketing approach combined with strong analytical skills.
• Experience in creating compelling marketing content and enablement materials for partner-facing initiatives.
• Proven ability to work effectively across complex organizations and influence stakeholders at all levels, both internally and externally with partners.
• Proficiency in AI tools and techniques to automate tasks and enhance program management efficiency. Experience using data to drive marketing decisions and measure impact, including the ability to consolidate data and synthesize insights for strategic pivots.