Partner Marketing Manager

Nicoll Curtin; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Nicoll Curtin is seeking a Marketing Partnerships specialist to drive partner-centric programs in Singapore. You will design and execute co-marketing campaigns, enablement initiatives, events, and digital marketing activities to align with local market needs.

The role requires data-driven decision making, strong stakeholder management, and the ability to collaborate across a complex organization. Experience with AI tools and content creation is a plus in a fast-paced environment.

Qualifications

• 7+ years in marketing or partner/channel marketing
• Proven track record of developing and executing marketing programs
• Experience coordinating with partners across markets and cultures
• Strong program/project management skills with multiple initiatives
• Excellent written and verbal communication
• Data-driven decision making and KPI/ROI analysis
• Experience creating partner-facing content and collateral
• Ability to collaborate across large organizations and influence stakeholders
• Proficiency with AI tools to improve productivity and reporting
• Experience turning data from multiple sources into actionable insights

Responsibilities

• Support development and refinement of partner marketing strategies aligned with priorities and local market needs.
• Launch and manage partner marketing programs including co-marketing campaigns, enablement, events, and digital activities.
• Collect, consolidate, and analyze data to evaluate program effectiveness and identify opportunities.
• Develop reporting to track KPIs, ROI, and program performance with recommendations.
• Act as liaison between partners and internal stakeholders for alignment and execution.
• Create and deliver marketing content, collateral, tools, and training for partner enablement.
• Monitor market trends and partner ecosystem changes to inform strategies.
• Leverage AI tools to enhance marketing effectiveness, automation, and reporting.
• Explore new technologies and approaches to boost program performance and innovation.

Skills

Partner marketing

Channel marketing

Program management

Data analysis

AI tools

Stakeholder management

Content creation

Marketing enablement

Campaign execution

Tools

AI tools

Job description

Responsibilities

• Support the development and refinement of partner marketing strategies, ensuring alignment with business priorities and local market needs.
• Launch and manage marketing programs with and through partners, including co-marketing campaigns, enablement initiatives, events, and digital marketing activities.
• Collect, consolidate, and analyze data from multiple sources to evaluate program effectiveness and identify trends, opportunities, and areas for improvement.
• Develop and maintain reporting mechanisms to track KPIs, ROI, and program performance, providing recommendations to stakeholders.
• Act as a liaison between partners and internal stakeholders to ensure alignment, collaboration, and successful execution of initiatives.
• Support the development and delivery of marketing content, collateral, tools, and training materials for partner engagement and enablement.
• Monitor market trends, competitive developments, and partner ecosystem changes to inform marketing strategies and programs.
• Leverage AI tools and technologies to improve marketing effectiveness, automation, reporting, and operational efficiency.
• Proactively explore new technologies, tools, and approaches to enhance program performance and drive innovation.

Requirements

• At least 7years of experience in marketing, partner marketing, channel marketing, alliances marketing, or related disciplines.
• Proven track record of developing and executing successful marketing strategies and programs.
• Experience working with partners across multiple markets and understanding regional business practices and cultural considerations.
• Strong program and project management skills, including managing multiple initiatives, stakeholders, timelines, and deliverables.
• Excellent written and verbal communication skills.
• Strong analytical capabilities, with experience using data to drive decision-making and measure program impact.
• Experience creating marketing content, enablement materials, and partner-facing communications.
• Demonstrated ability to collaborate effectively across complex organizations and influence stakeholders at various levels.
• Proficiency with AI tools and technologies to improve productivity, automate workflows, and enhance marketing outcomes.
• Experience consolidating data from multiple sources and translating findings into actionable insights and recommendations.
• Knowledge of digital marketing channels, campaign execution, and performance measurement.
• Strong problem-solving skills, adaptability, and ability to operate in a fast-paced environment.
• Curiosity, growth mindset, and commitment to continuous learning and adoption of new technologies.

This is an initial 6 months contract role.