Global Paid Media Lead: Strategy, ROI & Growth

Aon Corporation; Singapore; On-site; SGD 240,000 - 360,000; Full time

Job summary

Aon is seeking a Global Head of Paid Media to define and own its global paid media strategy across channels and the full marketing funnel. You will lead the paid media team and partner with regional marketing leaders, CMOs, and key agency partners to build consistency, best practices and improved ROI.

As a member of the Digital Marketing leadership, you will drive a scalable, data-driven operating model, balance global standards with local market needs, and shape digital transformation across

Qualifications

• Experience leading global paid media teams.
• Expertise in multi-channel paid media (search, social, programmatic).
• Leadership across regions and partners to drive ROI.

Responsibilities

• Define and own the global paid media strategy across channels and funnel.
• Set governance, standards, and measurement while driving ROI improvements.
• Lead and develop the paid media team with clear priorities and accountability.
• Collaborate with regional CMOs and marketing leaders to balance global consistency with local relevance.
• Manage agency, platform and vendor performance to ensure value and transparency.
• Champion test-and-learn approaches and data-driven investment decisions.

Job description

Aon is seeking a Global Head of Paid Media to define and own its global paid media strategy across channels and the full marketing funnel. You will lead the paid media team and partner with regional marketing leaders, CMOs, and key agency partners to build consistency, best practices and improved ROI.

As a member of the Digital Marketing leadership, you will drive a scalable, data-driven operating model, balance global standards with local market needs, and shape digital transformation across