Global Performance Marketing Strategy Lead

Airwallex; Singapore; On-site; SGD 180,000 - 270,000; Full time

Job summary

Airwallex Singapore seeks a data-driven, strategic marketing leader to shape the global performance strategy and drive customer acquisition across paid media and emerging channels. You will collaborate with regional leads, product marketing, analytics, and revenue teams to design scalable frameworks and investment strategies.

You will build a roadmap and playbooks for global growth, translate business goals into acquisition plans, and ensure consistent execution across markets.

Qualifications

• 8+ years of experience in B2B or fintech performance marketing with multi-channel leadership.
• Proven ability to drive measurable pipeline growth and efficiency.
• Hands-on understanding of SFDC, Salesforce, and Looker for analytics.

Responsibilities

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
• Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market plans.
• Develop options for channel mix, investment models, and measurement frameworks tied to pipeline and LTV:CAC.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional trade-offs.
• Collaborate with the global execution team for campaign optimization and hands-on delivery.
• Own standardized reporting and regional communication cadences to stakeholders.
• Synthesize learnings by region and share with leadership across the globe.
• Partner with vendors to develop incrementality testing strategies and evolve measurement.
• Surface data-driven insights to influence global GTM and lifecycle strategy.
• Align messaging with Product Marketing and collaborate with Sales and RevOps on conversions.

Skills

B2B marketing

Fintech marketing

Strategic leadership

Multi-channel marketing

Analytics and measurement

Executive communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field

Tools

SFDC

Salesforce

Looker

Job description

Airwallex Singapore seeks a data-driven, strategic marketing leader to shape the global performance strategy and drive customer acquisition across paid media and emerging channels. You will collaborate with regional leads, product marketing, analytics, and revenue teams to design scalable frameworks and investment strategies.

You will build a roadmap and playbooks for global growth, translate business goals into acquisition plans, and ensure consistent execution across markets.