Global Paid Media Lead — Strategy, ROI & Growth

Aon plc; Singapore; Hybrid; SGD 300,000 - 540,000; Full time

Job summary

Aon plc is seeking a Global Head of Paid Media to define and own the worldwide paid media strategy, driving campaigns across the full funnel and partnering with regional leaders and key agency partners to raise ROI and consistency in a scalable, data-driven operating model.

The role leads the paid media team, sets standards for governance and measurement, and collaborates with analytics and marketing tech teams to advance measurement capabilities and campaign effectiveness.

Qualifications

• Strategic leadership of a global paid media capability.
• Experience across paid search, paid social, programmatic display and emerging media.
• Ability to partner with CMOs, regional marketing teams and agency partners.

Responsibilities

• Define and own the global paid media strategy and operating model for digital campaigns across the full funnel.
• Set standards for planning, governance, measurement and optimization across regions and solution lines.
• Lead and develop the paid media team with clear priorities and high-quality delivery.
• Collaborate with analytics, marketing technology and regional teams to drive measurement, attribution and ROI.

Job description

Aon plc is seeking a Global Head of Paid Media to define and own the worldwide paid media strategy, driving campaigns across the full funnel and partnering with regional leaders and key agency partners to raise ROI and consistency in a scalable, data-driven operating model.

The role leads the paid media team, sets standards for governance and measurement, and collaborates with analytics and marketing tech teams to advance measurement capabilities and campaign effectiveness.