Global Mobile Game Ad Creative Strategist

BLANKZONET PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

BLANKZONET PTE. LTD. is seeking a Creative Strategist (Mobile Game Ads) to plan advertising concepts for our mobile games across international markets.

You will study our games, identify resonant ideas, and collaborate with design, video, development and user acquisition teams to bring ideas to life. In this role you will review ad performance, refine concepts based on test results, and share useful insights with product teams.

Qualifications

• 1+ year of experience planning game ads and leading production.
• Degree or equivalent in advertising, marketing or related field.
• Ability to turn gameplay features into clear ad concepts.
• Familiar with performance advertising and using test results to improve ads.
• Ability to coordinate with multiple teams and external partners.
• Interest in learning and applying AI tools for creative work.
• Experience with playable ads or international social media campaigns is a plus.

Responsibilities

• Develop concepts for game ads, including copy, images, videos and playable ads.
• Analyse gameplay and player motivations to identify selling points.
• Adapt ad concepts for international audiences and platforms.
• Drive ad production from concept to launch with design, video, development and UA teams.
• Prepare briefs and provide creative direction throughout production.
• Coordinate feedback and timelines to ensure quality ads.
• Review test results and campaign data to understand what works and why.
• Share findings with product teams to support game development and optimisation.
• Explore practical uses of AI tools in ideation, localisation and production.

Skills

Game ad planning

Video/creative production

Cross-team coordination

Playable ads experience

International campaigns

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

BLANKZONET PTE. LTD. is seeking a Creative Strategist (Mobile Game Ads) to plan advertising concepts for our mobile games across international markets.

You will study our games, identify resonant ideas, and collaborate with design, video, development and user acquisition teams to bring ideas to life. In this role you will review ad performance, refine concepts based on test results, and share useful insights with product teams.