Creative Strategist (Mobile Game Ads)

BLANKZONET PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

BLANKZONET PTE. LTD. is seeking a Creative Strategist (Mobile Game Ads) to plan advertising concepts for our mobile games across international markets.

You will study our games, identify resonant ideas, and collaborate with design, video, development and user acquisition teams to bring ideas to life. In this role you will review ad performance, refine concepts based on test results, and share useful insights with product teams.

Qualifications

• 1+ year of experience planning game ads and leading production.
• Degree or equivalent in advertising, marketing or related field.
• Ability to turn gameplay features into clear ad concepts.
• Familiar with performance advertising and using test results to improve ads.
• Ability to coordinate with multiple teams and external partners.
• Interest in learning and applying AI tools for creative work.
• Experience with playable ads or international social media campaigns is a plus.

Responsibilities

• Develop concepts for game ads, including copy, images, videos and playable ads.
• Analyse gameplay and player motivations to identify selling points.
• Adapt ad concepts for international audiences and platforms.
• Drive ad production from concept to launch with design, video, development and UA teams.
• Prepare briefs and provide creative direction throughout production.
• Coordinate feedback and timelines to ensure quality ads.
• Review test results and campaign data to understand what works and why.
• Share findings with product teams to support game development and optimisation.
• Explore practical uses of AI tools in ideation, localisation and production.

Skills

Game ad planning

Video/creative production

Cross-team coordination

Playable ads experience

International campaigns

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

We are looking for a Creative Strategist (Mobile Game Ads) to plan advertising concepts for our mobile games across international markets.

You will study our games and target audiences, identify ideas that could resonate with players, and work with design, video, development and user acquisition teams to bring those ideas to life. You will also review ad performance, improve concepts based on test results and share useful insights with our product teams.

This role is suitable for someone who enjoys games, understands how performance ads work and can drive a project from creative concept to launch.

Key Responsibilities

Game Ad Strategy and Planning

• Develop concepts for game ads, including copy, images, videos and playable ads
• Analyse gameplay, product features and player motivations to identify selling points
• Adapt ad concepts for different international audiences and advertising platforms
• Stay updated on game advertising trends, platform formats and approaches used in the market

Ad Production and Collaboration

• Drive ad production from concept to launch, working with design, video, development, user acquisition teams and external partners
• Prepare clear briefs and provide creative direction throughout production
• Coordinate feedback and timelines to support the consistent delivery of quality ads

Testing and Insights

• Review creative test results and campaign data to understand which ideas work and why
• Use performance insights to improve existing ads and develop concepts for future tests
• Share relevant findings with product teams to support game development and optimisation
• Explore practical uses of AI tools in ideation, localisation and ad production

Requirements

• At least 1 year of experience planning game ads and driving their production from concept to launch, with examples of ads that performed well and a clear explanation of your contribution
• A degree or equivalent relevant experience in advertising, creative production, marketing or a related area
• Able to turn gameplay features and player insights into clear, workable ad concepts
• Familiar with performance advertising and comfortable using test results to improve ad concepts
• Able to coordinate with different teams and external partners to deliver ads
• Hands-on experience using AI tools for creative work, or a strong interest in learning and applying them
• Experience with playable ads or international social media campaigns is an advantage

Why Join Us

• Enjoy an attractive salary and benefits package that recognises your contribution
• Work on mobile game campaigns for international markets
• See your ideas through from planning and production to testing and improvement
• Work closely with creative, user acquisition and product teams
• Develop your experience in international game marketing within a growing global business
• Join a collaborative team that values initiative, fresh ideas and knowledge-sharing