Creative Strategist (Mobile Game Ads)

Blankzonet; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Blankzonet is seeking a Creative Strategist to plan advertising concepts for mobile games across international markets. You will study games and audiences, identify resonant ideas, and collaborate with design, video, development and user acquisition teams to bring concepts to life.

Review ad performance and share insights with product teams. This role suits someone who loves games, understands performance advertising, and can drive a project from concept to launch, coordinating with multiple

Qualifications

• 1+ year of experience planning game ads with examples of underperforming/overperforming ads and your contribution.
• Able to translate gameplay features and player insights into ad concepts.
• Familiar with performance advertising and using test results to improve ads.
• Experience coordinating with design, video, development, user acquisition teams and external partners.
• Hands-on use of AI tools for creative work or strong interest in learning them.

Responsibilities

• Develop concepts for game ads (copy, images, videos, playable ads).
• Analyse gameplay and player motivations to identify selling points.
• Adapt ad concepts for international audiences and platforms.
• Stay updated on game advertising trends and platform formats.

Skills

Creative concepting

Game ads planning

Cross-team collaboration

AI tools for creative

Playable ads experience

Education

Degree in advertising/marketing or related

Job description

About the Role

We are looking for a Creative Strategist to plan advertising concepts for our mobile games across international markets.

You will study our games and target audiences, identify ideas that could resonate with players, and work with design, video, development and user acquisition teams to bring those ideas to life. You will also review ad performance, improve concepts based on test results and share useful insights with our product teams.

This role is suitable for someone who enjoys games, understands how performance ads work and can drive a project from creative concept to launch.

Key Responsibilities

Game Ad Strategy and Planning

• Develop concepts for game ads, including copy, images, videos and playable ads


• Analyse gameplay, product features and player motivations to identify selling points


• Adapt ad concepts for different international audiences and advertising platforms


• Stay updated on game advertising trends, platform formats and approaches used in the market

Ad Production and Collaboration

• Drive ad production from concept to launch, working with design, video, development, user acquisition teams and external partners


• Prepare clear briefs and provide creative direction throughout production


• Coordinate feedback and timelines to support the consistent delivery of quality ads

Testing and Insights

• Review creative test results and campaign data to understand which ideas work and why


• Use performance insights to improve existing ads and develop concepts for future tests


• Share relevant findings with product teams to support game development and optimisation


• Explore practical uses of AI tools in ideation, localisation and ad production

Requirements

• At least 1 year of experience planning game ads and driving their production from concept to launch, with examples of ads that performed well and a clear explanation of your contribution


• A degree or equivalent relevant experience in advertising, creative production, marketing or a related area


• Able to turn gameplay features and player insights into clear, workable ad concepts


• Familiar with performance advertising and comfortable using test results to improve ad concepts


• Able to coordinate with different teams and external partners to deliver ads


• Hands-on experience using AI tools for creative work, or a strong interest in learning and applying them


• Experience with playable ads or international social media campaigns is an advantage

Why Join Us

• Enjoy an attractive salary and benefits package that recognises your contribution


• Work on mobile game campaigns for international markets


• See your ideas through from planning and production to testing and improvement


• Work closely with creative, user acquisition and product teams


• Develop your experience in international game marketing within a growing global business


• Join a collaborative team that values initiative, fresh ideas and knowledge-sharing