Global Communications Strategist – Local Services

TikTok; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

TikTok Local Services is seeking a Strategic Global Communications Expert to lead cross-market PR strategies, shaping mid- to long-term narratives aligned with business priorities and industry trends. The role focuses on external storytelling for local services and high-visibility verticals such as travel, hospitality, and dining.

You will collaborate with global and regional teams, partner with operations, product, and legal, and help monitor risk, craft data-driven case studies, and manage

Qualifications

• Bachelor's degree or above in journalism, communications, sociology, business, or related fields.
• 5+ years of experience in PR, corporate communications, or related functions supporting international markets.
• Excellent written and verbal communication skills, with the ability to independently draft press materials, speeches, messaging documents, Q&As, and briefing notes.

Responsibilities

• Develop and execute communication strategies for TikTok Local Services, building mid- to long-term PR narratives aligned with business priorities and industry trends.
• Drive external storytelling around local services, content-driven discovery, and key service verticals such as travel, hospitality, and dining.
• Support communications initiatives in key overseas markets, including the U.S. and Southeast Asia, in close partnership with global and regional teams across media engagement, content development, speaking opportunities, industry forums, and brand communications.
• Work cross-functionally with operations, product, strategy, legal, and regional stakeholders to identify and package data, case studies, milestones, and social impact stories for external communications use.
• Help build and improve issue management and reputation response mechanisms, including monitoring, assessing, and responding to negative sentiment, industry controversies, and sensitive communication topics.
• Support the development of external data and case disclosure processes to ensure communications are accurate, compliant, consistent, and reusable across markets.

Skills

Strong written and verbalcommunication

Mandarin proficiency

Cross-cultural collaboration

Project management

Public speaking / mediarelations

Education

Bachelor's degree or above

Job description

TikTok Local Services is seeking a Strategic Global Communications Expert to lead cross-market PR strategies, shaping mid- to long-term narratives aligned with business priorities and industry trends. The role focuses on external storytelling for local services and high-visibility verticals such as travel, hospitality, and dining.

You will collaborate with global and regional teams, partner with operations, product, and legal, and help monitor risk, craft data-driven case studies, and manage