Global Innovation Marketing Leader

The HEINEKEN Company; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The HEINEKEN Company is seeking a Marketing Manager, Global Innovation to lead the development and execution of the innovation strategy for Tiger®. This role operates across markets, regions, and global functions to drive growth.

You will define multi-year innovation priorities, build a robust pipeline, and partner with cross-functional teams to commercialize consumer-driven innovations at a global scale.

Qualifications

• 8+ years of experience in Marketing, Brand Management, Innovation, or related fields.
• Proven track record in developing and launching consumer-centric innovations.
• Experience in brand strategy, category development, consumer insights, or innovation management.

Responsibilities

• Define and lead Tiger's multi-year innovation strategy, platforms, and priorities aligned with the global brand vision.
• Build and manage an innovation pipeline from consumer insight through to commercialization.
• Identify emerging category, cultural, and consumer trends to unlock growth opportunities.
• Partner with Brand, Innovation, Insights, R&D, Procurement, Regional and Market teams to bring innovations to life.
• Develop compelling business cases supported by consumer demand, market fit, and commercial impact.
• Build alignment with senior stakeholders and markets to accelerate decision-making and launches.
• Champion consumer-centric thinking, creativity, and commercial excellence across the innovation community.

Skills

Marketing

Brand Management

Innovation

Stakeholder management

Communication

English fluency

Job description

The HEINEKEN Company is seeking a Marketing Manager, Global Innovation to lead the development and execution of the innovation strategy for Tiger®. This role operates across markets, regions, and global functions to drive growth.

You will define multi-year innovation priorities, build a robust pipeline, and partner with cross-functional teams to commercialize consumer-driven innovations at a global scale.