Global Event Marketing Lead

BYTEDANCE PTE. LTD.; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

ByteDance's BytePlus Event Marketing Team drives brand events and campaigns across global markets, delivering localized experiences that showcase product value and technology strengths. The role leads overseas strategy, annual cadences, and cross-functional collaboration to build brand awareness and generate business opportunities.

The ideal candidate has 5+ years in marketing/event marketing at cloud/AI/B2B tech firms, strong storytelling, and fluency in English and Chinese.

Qualifications

• 5+ years of marketing/event marketing experience in cloud service, AI or leading B2B technology companies.
• Solid understanding of cloud computing and generative AI.
• Proficiency in English and Chinese to effectively communicate with global teams and stakeholders.
• Willingness to travel internationally as required.

Responsibilities

• Lead the overall strategy planning and cadence management for BytePlus brand events and overseas campaigns.
• Oversee end-to-end planning and execution of overseas marketing events from strategy to on-site delivery.
• Develop localized event strategies based on market characteristics and drive audience targeting.
• Coordinate internal resources and manage external partners to ensure smooth delivery and risk control.
• Establish evaluation mechanisms and optimize investment strategies for overseas event marketing.

Skills

Marketing experience

Event marketing

English and Chinese

Project management

Copywriting

Education

Bachelor's degree or above

Job description

ByteDance's BytePlus Event Marketing Team drives brand events and campaigns across global markets, delivering localized experiences that showcase product value and technology strengths. The role leads overseas strategy, annual cadences, and cross-functional collaboration to build brand awareness and generate business opportunities.

The ideal candidate has 5+ years in marketing/event marketing at cloud/AI/B2B tech firms, strong storytelling, and fluency in English and Chinese.