Global Digital Marketing Lead - SEO, AI & Growth Architect

NTI Nanofilm

Singapore

Sur place

SGD 120 000 - 180 000

Plein temps

Il y a 7 jours

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Résumé du poste

NTI Nanofilm is seeking a senior digital marketing leader to advance the company’s global online ecosystem, strengthening brand leadership, discoverability, engagement and business opportunities. You will own the corporate website, SEO strategies, paid media and social channels, while driving analytics, marketing tech adoption and AI-enabled workflows.

The role requires extensive B2B digital experience, CMS proficiency (WordPress) and cross-functional collaboration with developers, agencies and

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems or a related discipline.
Minimum 8 years of relevant experience in digital marketing, website management, SEO/AEO, digital content or marketing technology.
8+ years preferred for end-to-end ownership, ideally in B2B.
Proven experience managing corporate or B2B website redesigns, migrations, launches and optimisation programmes across multiple markets.
Strong SEO across technical, on-page, content and search intent, with AI/search ecosystem understanding.
Hands-on CMS experience, preferably WordPress; HTML/CSS knowledge advantageous.
Experience with paid media platforms: Google Ads, LinkedIn, Microsoft, Meta, YouTube.
Experience with GA4, GSC, GTM, Bing Webmaster Tools, HubSpot or similar.
Hands-on social media management: LinkedIn, Facebook, Instagram, YouTube.
Proficiency with Canva, Adobe Illustrator/Photoshop, Premiere Pro; AI image/video tools advantageous.
Curiosity and ability to apply emerging AI tools in marketing workflows.
Strong research, writing and editing to translate technical topics into clear digital content.
Project management and cross-stakeholder coordination; capable of building digital capabilities from 0 to 1.
B2B tech, semiconductor, multi-market or multilingual web experience; China digital ecosystem knowledge is advantageous.

Responsabilités

Own and optimise NTI Nanofilm's corporate website and digital properties for structure, UX, content and performance.
Lead website enhancements, localisation and market expansion with stakeholders, developers, agencies and partners.
Develop and execute SEO/AEO strategies to improve discoverability across search ecosystems.
Conduct research and draft optimised technical B2B web content and campaigns.
Manage NTI Nanofilm's social channels including planning, publishing, engagement, reporting.
Create and adapt assets using Canva, Adobe CC and AI tools while maintaining brand consistency.
Explore and implement emerging AI and marketing technologies across workflows.
Plan and optimise paid campaigns across Google Ads, LinkedIn, Microsoft, Meta and YouTube.
Manage HubSpot and related marketing tech for segmentation, leads and campaign tracking.
Establish digital KPI frameworks and generate insights with GA4, GSC, GTM, Bing tools and analytics.