Digitial Marketing Manager

poh heng jewellery (private) limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Poh Heng Jewellery (Private) Limited in Singapore seeks a senior digital marketing leader to drive visibility, content excellence, and AI-enabled growth across retail and e-commerce channels.

You will own multi-channel campaigns, lead content roadmaps, manage budgets, and collaborate with stakeholders to achieve lead generation and sales goals. Experience with AI in marketing and performance analytics is essential.

Qualifications

• Minimum 7 years of hands-on digital marketing experience in retail/luxury/e-commerce is advantageous.
• Proven ability to run multi-channel campaigns from planning through execution and optimisation.
• Experience leveraging analytics for data-driven creative decisions.

Responsibilities

• Improve visibility across search engines and emerging AI/answer experiences.
• Improve site/content discoverability through content optimisation.
• Build and manage a content roadmap that supports discovery and conversion.
• Maintain content standards and ensure web and social readiness.
• Formulate and own social media strategy and calendar across key platforms.
• Plan and execute social campaigns, coordinate creatives and copy, optimise performance.
• Plan, execute, and optimise paid campaigns to meet business goals.
• Manage budgets, targeting, testing, and ongoing performance improvements.
• Track, report and recommend solutions to improve performance across channels.
• Translate data from platforms into insights and communicate results to stakeholders.
• Comfortable using AI tools to speed content/campaign workflows while maintaining brand standards.
• Stay current on platform changes and AI/discovery trends and adapt strategies.
• Lead and align with internal stakeholders on priorities and timelines.

Skills

Digital marketing

SEO

PPC

Content marketing

Social media

Analytics

AI tools in marketing

Campaign planning

Budget management

Stakeholder management

Tools

Google Ads

Facebook Ads

Google Analytics

AI content tools

Job description

Key Responsibilities

• Improve visibility across search engines and emerging AI/answer experiences.
• Improve site/content discoverability through content optimisation.

• Build and manage a content roadmap that supports both discovery (reach) and conversion (leads/sales).
• Maintain content standards (tone, accuracy, consistency) and ensure content is fit for web and social.

• Formulate and Own social media strategy and plan the calendar across key platforms; to drive constant engagement and strive for community growth.
• Plan and execute social campaigns, coordinate creatives and copy, and continuously optimise performance.

• Able to plan, execute, and optimise paid campaigns to gain better hit rates that support business' goals.
• Manage budgets, targeting, testing, and ongoing performance improvements.

• Track, report and recommend solutions to improve performance across various marketing channels.
• Translate data gathered from various platforms and channels and turn them into meaningful insights and comfortable to make sound recommendations to team; and communicate the results clearly to stakeholders.

• Comfortable to widely use AI tools to create, improve market to speed and quality of content/campaign workflows while maintaining brand standards and accuracy.
• Stay current on platform changes and evolving search/AI discovery trends and adapt strategies accordingly.

• Lead and work closely with internal stakeholders to align priorities, timelines, and to ensure on-time deliverables.

Requirements

• Minimum 7 years of hands-on digital marketing experience; experience in retail / luxury / e-commerce is an advantage.
• Demonstrated ability to run multi-channel initiatives from planning through execution and optimisation (end to end process).
• Leverage analytics to make guided creative decisions and campaign optimisation
• Comfortable in navigating ambiguity in fast evolving AI and search landscapes
• Strong communication, stakeholder management, and project ownership.
• Practical experience applying AI tools in day-to-day marketing workflows.
• Familiarity with optimisation for answer engines and AI-driven search experiences (AEO/GEO concepts).
• Experience managing agencies or external vendors.