SEO & Digital Marketing Lead — Tech & Optics

Shape Optics Technologies Pte Ltd.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Shape Optics Technologies Pte Ltd. seeks a Digital Marketing Executive / Creative Digital Designer to lead SEO, content marketing, and website optimization for a global audience.

You will enhance our WordPress site, create data-driven content, and collaborate with cross-functional teams to drive qualified traffic and leads. Mandarin fluency is highly preferred for client communications.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Digital Communications, or related field.
• 1–3 years of proven SEO or digital marketing experience, ideally B2B/tech.
• Strong knowledge of SEO tools and platforms (GA, Search Console, SEMrush, Ahrefs).
• Hands-on WordPress and page builders such as Elementor and/or Oxygen.
• Strong written and verbal communication; cross-functional collaboration.
• Fluency in Mandarin is highly preferred for Mandarin-speaking clients.

Responsibilities

• Develop and implement strategic SEO initiatives to improve visibility and traffic.
• Conduct keyword research and use insights to guide content creation.
• Optimize website content for search performance and user experience.
• Lead link-building, metadata optimization, and internal site structure improvements.
• Oversee WordPress-based site updates ensuring accuracy and coherence.
• Design and update pages using Elementor or similar tools.
• Use analytics (GA, Search Console, SEMrush, Ahrefs) to monitor performance and growth opportunities.
• Stay updated with algorithm changes and adjust strategies accordingly.
• Produce monthly performance reports with insights and recommendations.
• Collaborate with teams to support digital campaigns and branding.
• Contribute ideas for content marketing aligned with branding objectives.

Skills

SEO

Content Marketing

Google Analytics

Keyword Research

Cross-functional

Mandarin

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Elementor

Oxygen

SEMrush

Ahrefs

Google Search Console

Job description

Shape Optics Technologies Pte Ltd. seeks a Digital Marketing Executive / Creative Digital Designer to lead SEO, content marketing, and website optimization for a global audience.

You will enhance our WordPress site, create data-driven content, and collaborate with cross-functional teams to drive qualified traffic and leads. Mandarin fluency is highly preferred for client communications.