Global Gaming Marketing Lead

Razer (Asia-Pacific) Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Razer Game Services in Singapore seeks a Senior Marketing Specialist to drive global campaigns across digital, social, and community channels, strengthening brand visibility and player engagement across its game portfolio.

You will coordinate initiatives with regional teams and external partners, guide creative direction, and analyze campaign performance to refine strategies, contributing to Razer’s mission to empower gamers worldwide.

Responsibilities

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.
• Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
• Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
• Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
• Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
• Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
• Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
• Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

Job description

Razer Game Services in Singapore seeks a Senior Marketing Specialist to drive global campaigns across digital, social, and community channels, strengthening brand visibility and player engagement across its game portfolio.

You will coordinate initiatives with regional teams and external partners, guide creative direction, and analyze campaign performance to refine strategies, contributing to Razer’s mission to empower gamers worldwide.