AI-First Marketing Manager – Remote, High-Impact Growth

Puffy; Singapore; Remote; SGD 154,000 - 183,000; Full time

Benefits offered by this job

Remote first

Learning budget

Comprehensive benefits

Mattress discount

Job summary

Puffy, a market-leading D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering research, strategy, AI-assisted creative briefs and scripts, and selected partnerships. Reports to the Director of Marketing and works in a remote-first setup.

Role focuses on turning online shopper insights into effective campaigns, bridging research to creative direction, and driving performance through AI-enabled workflows.

Qualifications

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• Understanding of how digital advertising platforms, including Meta, Google Search, and Demand Gen, work.
• Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
• Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
• Practical ability to use AI tools for research, ideation, creative briefs, and script development.
• Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.

Responsibilities

• Turn research into relevant campaigns: Identify what matters to online shoppers and translate insights into messaging and creative ideas.
• Develop briefs and scripts that connect customer needs with product benefits and help teams produce assets.
• Bring feedback from paid channels into next round of concepts and improvements.
• Manage selected exclusive strategic affiliate partnerships for high-impact projects, coordinating partner activities and reviewing performance with marketing leadership.

Skills

Marketing strategy

Consumer insights

Scriptwriting

AI tools

Tools

AI tools

Job description

Puffy, a market-leading D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering research, strategy, AI-assisted creative briefs and scripts, and selected partnerships. Reports to the Director of Marketing and works in a remote-first setup.

Role focuses on turning online shopper insights into effective campaigns, bridging research to creative direction, and driving performance through AI-enabled workflows.