Senior Global Campaigns StrategistNew

Twilio - Business Communications and Data Solutions; Singapore; Remote; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

Generous time off

Parental leave

Wellness program

Retirement plan

Job summary

Twilio seeks a Senior Global Campaigns Strategist to own and develop major campaigns that build awareness and drive opportunities across regions. You will collaborate with marketing, sales, product, and leadership to craft bold campaigns that scale globally.

The role emphasizes strategic thinking, operational execution, and data-driven optimization, with a focus on AI-enabled workflows and measurable results across regions. This is a remote position based in Singapore.

Qualifications

• Deep understanding of marketing funnel tactics and metrics by funnel stage.
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech.
• Self-starter who excels in a fast-paced, collaborative environment.
• Ability to manage multiple work streams and has presence with the team and leadership.
• Strategic thinker with strong attention to detail.
• 7+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering on integrated programs.

Responsibilities

• Set a strategic vision for a large global campaign and execute operations.
• Be accountable to leadership on the effectiveness of global campaign remit.
• Manage projects and use data to guide decisions and allocate resources.
• Partner with product marketing, content strategists, and regional teams to craft themes and messaging.
• Build strong relationships with cross-functional stakeholders to enable campaigns.
• Develop scalable campaign playbooks for content across regions.
• Track results and share insights with executives and stakeholders.
• Infuse AI frameworks into campaign models and workflows.

Skills

Marketing funnel knowledge

Cross-functional collaboration

Campaign strategy

AI-driven enablement

Data-driven decision making

Tools

Tableau

Salesforce

AEM

Google Analytics

LinkedIn Campaign Manager

Meta Ads Manager

Canva

Job description

See yourself at Twilio

Join the team as Twilio’s next Senior Global Campaigns Strategist.

About the job

As a Sr Global Campaign strategist, you are responsible for owning, developing a major campaign that drives awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine.

The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrive in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity.

Responsibilities

In this role, you’ll:

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• Be accountable to company leadership on the effectiveness of your global campaign remit and programs
• Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
• Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to guide a pod of cross-functional partners
• Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement
• A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions
• Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results
• AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality.
• Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• Deep understanding of marketing funnel tactics and metrics by funnel stage
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
• Ability to manage multiple work streams and has presence with the team and leadership
• Strategic thinker with strong attention to detail
• 7+ years working as a campaign strategist in B2B or tech
• Proven experience building and delivering on integrated programs and managing all tools, processes, and assets
• Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success
• Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company
• A champion for fostering a culture of trust through feedback, communication, and transparency

Desired:

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships with all levels of the organization.
• Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation
• Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content
• Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva

Location

This role will be remote, and based in Singapore.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

Twilio is proud to be an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.