Global Brand Strategy & Campaign Lead

The Lacoste Group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

The Lacoste Group in Singapore seeks a Brand Elevation Manager to drive strategic brand initiatives across creative, marketing, product and communications. You will shape narratives, elevate desirability and ensure consistency across all touchpoints.

Collaborating with cross‑functional teams, you will develop seasonal narratives, lead campaigns, manage timelines and budgets, and stay ahead of cultural trends to keep the brand culturally relevant across paid, owned, earned and social channels.

Qualifications

• Experience translating briefs into brand and creative directions.
• Ability to lead cross-functional teams across multiple disciplines.
• Strong understanding of media ecosystems and cultural trends.
• Proven track record delivering brand platforms and campaigns.

Responsibilities

• Brand Strategy: Develop seasonal narratives, campaign concepts and brand storytelling.
• Project Management: Lead cross-functional brand projects from brief to delivery; manage timelines and budgets.
• Production: Ensure assets meet requirements for all channels and markets.
• Cultural Intelligence: Stay ahead of cultural shifts and evolving platforms across paid, owned, earned and social.

Skills

Brand strategy

Project management

Cross-functional collaboration

Social media savvy

Job description

The Lacoste Group in Singapore seeks a Brand Elevation Manager to drive strategic brand initiatives across creative, marketing, product and communications. You will shape narratives, elevate desirability and ensure consistency across all touchpoints.

Collaborating with cross‑functional teams, you will develop seasonal narratives, lead campaigns, manage timelines and budgets, and stay ahead of cultural trends to keep the brand culturally relevant across paid, owned, earned and social channels.