Brand Strategy Lead: Growth & Differentiation

EQUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

EQUE PTE. LTD. in Singapore is seeking a Brand Manager to develop and execute brand strategies that strengthen positioning and market presence.

You will work with marketing, creative, and communications teams to ensure cohesive brand outputs across channels. Responsibilities include conducting market research, developing brand guidelines, planning campaigns, and monitoring performance to refine strategies. The role requires strong communication, interpersonal skills, and a proactive,

Qualifications

• Minimum diploma or above.
• Strong communication and interpersonal skills.
• Confident, proactive, and results-driven.
• Comfortable engaging with candidates and clients professionally.

Responsibilities

• Develop and execute comprehensive brand strategies to strengthen positioning.
• Conduct market research and competitor analysis to identify opportunities for differentiation.
• Collaborate with marketing, creative and communications teams for cohesive outputs.
• Oversee development of brand guidelines and ensure consistent use across touchpoints.
• Plan and manage brand campaigns across digital and traditional channels.
• Monitor brand performance metrics and consumer sentiment to refine strategies.
• Support brand storytelling and messaging frameworks for target audiences.
• Present strategies, insights, and recommendations to senior management clearly.

Skills

Communication skills

Interpersonal skills

People-oriented

Education

Diploma or higher

Job description

EQUE PTE. LTD. in Singapore is seeking a Brand Manager to develop and execute brand strategies that strengthen positioning and market presence.

You will work with marketing, creative, and communications teams to ensure cohesive brand outputs across channels. Responsibilities include conducting market research, developing brand guidelines, planning campaigns, and monitoring performance to refine strategies. The role requires strong communication, interpersonal skills, and a proactive,