Global Brand Strategy Lead

SATS Ltd.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

SATS Ltd. in Singapore is seeking a Senior Brand Manager to guard and evolve its global brand. You will work with senior leaders and cross-functional teams to ensure brand consistency and relevance across markets.

You will shape strategy, manage brand platforms, and drive campaigns while leveraging data insights to strengthen brand impact, reporting to Commercial/Marketing leadership.

Qualifications

• Minimum 6 to 8 years of experience in brand management or marketing.
• Experience leading multi-market or global brand initiatives.
• Strong background in brand strategy, governance, and campaign execution.
• Experience with digital asset management platforms is a plus.
• Ability to translate strategy into clear, structured actions.
• Strong stakeholder management and influencing skills.

Responsibilities

• Lead development of SATS’ global brand strategy, positioning, and architecture.
• Roll out a multi-year brand roadmap across key markets.
• Define and uphold brand standards worldwide.
• Develop brand guidelines across visual identity, messaging, and tone.
• Partner with teams and agencies to deliver on-brand output.
• Track brand performance and translate insights into actions.

Skills

Brand governance

Campaign execution

Stakeholder management

Global brand initiatives

Brand strategy

Education

Bachelor’s degree in Marketing, Branding, or a related field

Tools

Digital asset management platforms

Job description

SATS Ltd. in Singapore is seeking a Senior Brand Manager to guard and evolve its global brand. You will work with senior leaders and cross-functional teams to ensure brand consistency and relevance across markets.

You will shape strategy, manage brand platforms, and drive campaigns while leveraging data insights to strengthen brand impact, reporting to Commercial/Marketing leadership.