APAC B2B Acquisition Marketing Manager

TikTok; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

TikTok is hiring an Integrated Marketing Communications Manager - Acquisitions (APAC) to lead B2B acquisition marketing across SEA/APAC. You will collaborate with Product, Sales, Marketing and Partnerships to craft strategies that identify, engage, and convert new enterprise clients through agencies, ecosystem partners, and industry associations.

The role manages CRM, MQL tracking, data governance, and budgets, analyzes channel performance, and reports on OKRs and QBRs.

Qualifications

• Minimum 5 years in marketing or related fields.
• Strong ability to operate in a fast-growing APAC context.
• Proven leadership and cross-functional collaboration.
• Experience with demand generation and lead management.

Responsibilities

• Develop and lead B2B acquisition marketing strategies to identify, engage, and convert new clients through media and creative agencies, ecosystem partners, and industry associations.
• Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.
• Independently lead high-impact, cross-functional projects with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
• Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
• Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives
• Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Skills

Marketing

Leadership

APAC knowledge

Lead generation

Customer acquisition

Job description

TikTok is hiring an Integrated Marketing Communications Manager - Acquisitions (APAC) to lead B2B acquisition marketing across SEA/APAC. You will collaborate with Product, Sales, Marketing and Partnerships to craft strategies that identify, engage, and convert new enterprise clients through agencies, ecosystem partners, and industry associations.

The role manages CRM, MQL tracking, data governance, and budgets, analyzes channel performance, and reports on OKRs and QBRs.