GENERATIVE AI CREATIVE CONTENT EXECUTIVE

PEDRO GROUP PTE LTD; Singapore; Presencial; SGD 60 000 - 108 000; Tempo integral

Resumo da oferta

PEDRO GROUP PTE LTD is seeking a vision-driven GenAI Content Creator to lead AI-led visual development across campaigns, social, digital and retail, ensuring PEDRO's aesthetic and brand DNA. Collaborate with Art Directors, Graphic Designers, Photographers, Videographers and Producers to integrate GenAI into workflows, develop concepts, and transform assets for new formats and market trends.

The role requires a strong portfolio, 3+ years in creative fields, and a curious, proactive attitude

Qualificações

• Minimum 3 years' experience in creative content, design, multimedia or related fields.
• Diploma / Degree in a relevant creative discipline.
• Strong portfolio demonstrating visual storytelling and brand aesthetics.
• Experience with Generative AI image/video tools.
• Ability to work independently and collaboratively in a multidisciplinary team.

Responsabilidades

• GenAI Content Creation: Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital and retail.
• Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA.
• Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.
• Creative Collaboration: Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creative process.
• Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
• Develop visual concepts, treatments and content variations quickly and efficiently.
• Reactive & Asset Adaptation: Enable PEDRO to respond quickly to cultural, social and market trends through GenAI.
• Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motion content.

Conhecimentos

Creative content & design

Visual storytelling

Brand aesthetics

Independent & collaborative

AI technologies curiosity

Formação académica

Diploma / Degree in a relevant creative discipline

Ferramentas

Higgsfield AI

Midjourney

Kling AI

Descrição da oferta de emprego

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• GenAI Content Creation Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital and retail.
• Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA.
• Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.
• Creative Collaboration Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creative process.
• Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
• Develop visual concepts, treatments and content variations quickly and efficiently.
• Reactive & Asset Adaptation Enable PEDRO to respond quickly to cultural, social and market trends through GenAI.
• Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motion content.
• Identify opportunities to maximise the value and lifespan of existing brand assets.
• AI Brand DNA & Guidelines Establish and evolve PEDRO's GenAI visual language and creative DNA.
• Develop guidelines, workflows, prompts and best practices to ensure consistency and quality across AI-generated content.
• Build knowledge and AI capabilities within the wider creative team.
• Trend & Technology Forecasting Stay ahead of emerging GenAI tools, visual trends and content formats.
• Identify relevant opportunities for PEDRO and recommend new tools, techniques and workflows.

REQUIREMENTS

• Minimum 3 years' experience in creative content, design, multimedia or related fields.
• Diploma / Degree in a relevant creative discipline.
• Strong hands-on experience with Generative AI image and/or video tools (Higgsfield AI, Midjourney, Kling AI or others).
• Proven track record with a strong creative portfolio.
• Strong understanding of visual composition, storytelling, art direction and brand aesthetics.
• Prior experience in Photography, digital imaging / retouching, videography, video editing, graphic design, motion graphics or animation is preferred.
• Able to work independently and collaboratively within a multidisciplinary creative team.
• Curious, experimental and proactive in adopting emerging AI technologies.

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands - CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.