GenAI Fashion Creative Lead

PEDRO GROUP PTE LTD; Singapore; On-site; SGD 60,000 - 108,000; Full time

Job summary

PEDRO GROUP PTE LTD is seeking a vision-driven GenAI Content Creator to lead AI-led visual development across campaigns, social, digital and retail, ensuring PEDRO's aesthetic and brand DNA. Collaborate with Art Directors, Graphic Designers, Photographers, Videographers and Producers to integrate GenAI into workflows, develop concepts, and transform assets for new formats and market trends.

The role requires a strong portfolio, 3+ years in creative fields, and a curious, proactive attitude

Qualifications

• Minimum 3 years' experience in creative content, design, multimedia or related fields.
• Diploma / Degree in a relevant creative discipline.
• Strong portfolio demonstrating visual storytelling and brand aesthetics.
• Experience with Generative AI image/video tools.
• Ability to work independently and collaboratively in a multidisciplinary team.

Responsibilities

• GenAI Content Creation: Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital and retail.
• Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA.
• Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.
• Creative Collaboration: Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creative process.
• Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
• Develop visual concepts, treatments and content variations quickly and efficiently.
• Reactive & Asset Adaptation: Enable PEDRO to respond quickly to cultural, social and market trends through GenAI.
• Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motion content.

Skills

Creative content & design

Visual storytelling

Brand aesthetics

Independent & collaborative

AI technologies curiosity

Education

Diploma / Degree in a relevant creative discipline

Tools

Higgsfield AI

Midjourney

Kling AI

Job description

PEDRO GROUP PTE LTD is seeking a vision-driven GenAI Content Creator to lead AI-led visual development across campaigns, social, digital and retail, ensuring PEDRO's aesthetic and brand DNA. Collaborate with Art Directors, Graphic Designers, Photographers, Videographers and Producers to integrate GenAI into workflows, develop concepts, and transform assets for new formats and market trends.

The role requires a strong portfolio, 3+ years in creative fields, and a curious, proactive attitude