General Manager (Commercial Kitchen / HORECA)

Search Personnel Pte Ltd; Singapore; On-site; SGD 9,000 - 11,000; Full time

Benefits offered by this job

Medical Insurance

Medical Reimbursement

Annual Leave 21 days

Job summary

Search Personnel Pte Ltd is seeking a General Manager (Commercial Kitchen / HORECA) to drive B2B project sales and expand dealer/distributor channels from its West Singapore base. You will lead sales teams, manage cross-functional departments, and build strong client relationships with HQ stakeholders to deliver growth targets.

The role requires 7–10 years of sales leadership in related industries, a degree in Business/Sales/Marketing, and a track record in revenue growth and business expansion.

Qualifications

• Degree in Business, Sales, Marketing or related discipline.
• Proven track record in revenue growth, sales leadership and business expansion.
• Experience in commercial kitchen equipment, foodservice equipment, or related hospitality equipment preferred.

Responsibilities

• Lead B2B project sales, dealer/distributor channels and business growth for commercial kitchen/foodservice equipment solutions.
• Develop and execute business plans to achieve sales targets and profitability.
• Manage sales teams and cross-functional departments to drive performance.
• Build and maintain strong relationships with key clients, partners, and HQ stakeholders.
• Identify new market opportunities and support business expansion.
• Oversee budgets, cost control, reporting, and P&L performance.
• Monitor market trends, competitors, and sales performance to improve strategy.
• Ensure operational efficiency, compliance, and service excellence.

Skills

Sales leadership

Business leadership

Strategic planning

Team management

Education

Degree in Business/Sales/Marketing

Job description

• Position : General Manager (Commercial Kitchen / HORECA)

• Location : West – Kian Teck Way (Accessible via Buses from Boon Lay/Joo Koon)

• Working hours : Monday to Friday | 8.30am to 5.30pm

• Salary (commensurate with experience) : Up to $10,000 + Variable Bonus + Up to 21 days Annual leave + Medical Insurance + Medical Reimbursement

• Duration : Permanent

• Industry : Commercial Kitchen Equipment
  

Main Responsibilities

• Lead B2B project sales, dealer/distributor channels and business growth for commercial kitchen / foodservice equipment solutions.Develop and execute business plans to achieve sales targets and profitability.

• Manage sales teams and cross-functional departments to drive performance.

• Build and maintain strong relationships with key clients, partners, and stakeholders from HQ.

• Identify new market opportunities and support business expansion.

• Oversee budgets, cost control, reporting, and P&L performance.

• Monitor market trends, competitors, and sales performance to improve business strategy.

• Ensure operational efficiency, compliance, and service excellence.

Requirements

• Degree in Business, Sales, Marketing, or related discipline with at least 7–10 years of sales leadership, business operations, or general management experience.

• Proven track record in revenue growth, sales team management, and business expansion.

• Experience in the commercial kitchen equipment, foodservice equipment or related hospitality-equipment industry is highly preferred. Candidates from adjacent B2B equipment or engineering sectors with similar customer exposure may also be considered.

• This is not an F&B outlet operations role. Candidates should have B2B sales, project sales, equipment sales or distributor/dealer management experience.

***We do not charge our candidates any referral fee nor bind them with any contract.***

Thank you for your interest in this position. Our shortlisting period is 3 working days. Only shortlisted candidates will be contacted for further consideration.

If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend that you continue your job search to maximize your opportunities. We wish you all the best and should we have any suitable roles that match your experiences/ qualifications/ preferences, we will reach out to you.