FX Marketing Strategist — Global Client Campaigns

HSBC Holdings plc; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

HSBC Wealth & Premier solutions seeks a high-calibre FX Marketing Advisor to partner with GPB RM and Investment Counsellors, driving client engagement with FX products and services. You will craft sales enablement materials, design targeted campaigns, and manage end-to-end execution from targeting to results.

The role requires translating complex FX concepts into clear client messaging, delivering frontline guidance, and monitoring success metrics such as engagement, conversions, and FX volumes.

Qualifications

• Strong understanding of FX products and client use cases.
• Ability to influence senior stakeholders and frontline audiences.
• Excellent written, verbal and presentation skills; English and Mandarin required.

Responsibilities

• Partner with GPB Relationship Managers and Investment Counsellors to increase client engagement with FX products and services.
• Develop clear, client-relevant sales enablement materials, including talking points, narratives, playbooks, FAQs and objection-handling guidance.
• Design and deliver targeted FX campaigns aligned with client needs, business priorities and governance requirements.
• Manage campaigns end to end, from audience targeting and content development through to launch, tracking and optimization.
• Translate FX products, market themes and opportunities into practical frontline guidance and compelling client messaging.
• Embed FX activity into team huddles, pipeline reviews and client-planning discussions, supporting adoption across frontline teams.
• Define and monitor success measures, including client engagement, lead conversion, FX volumes, revenue and frontline activation.
• Use performance data and stakeholder feedback to refine campaigns, improve propositions and deliver measurable business outcomes.

Skills

FX products knowledge

Stakeholder influence

Clear communication

Presentation skills

English & Mandarin

Job description

HSBC Wealth & Premier solutions seeks a high-calibre FX Marketing Advisor to partner with GPB RM and Investment Counsellors, driving client engagement with FX products and services. You will craft sales enablement materials, design targeted campaigns, and manage end-to-end execution from targeting to results.

The role requires translating complex FX concepts into clear client messaging, delivering frontline guidance, and monitoring success metrics such as engagement, conversions, and FX volumes.