FX Marketing Strategist - Client Growth and Campaigns

THE HONGKONG AND SHANGHAI BANKING CORPORATION LIMITED; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HSBC Wealth & Premier solutions seeks to become the leading international bank for business owners and their families, delivering wealth, business and family succession solutions worldwide. HSBC Bank is looking for a high-calibre FX Marketing Advisor to lead messaging, campaigns and frontline enablement with English and Mandarin proficiency.

You will collaborate with GPB RMs and Investment Counsellors to drive FX product adoption, develop client-focused materials and translate market themes into

Qualifications

• Strong FX product knowledge including spot, forwards, swaps, FX OTC options, OTC structures and FX notes.
• Experience in financial-services marketing, proposition development, sales enablement or product advisory.
• Proven ability to deliver initiatives across multiple teams and influence both senior stakeholders and frontline audiences.
• Excellent written, verbal and presentation skills, with strong attention to detail and a practical, delivery-focused approach. English and Mandarin are essential for the role.
• Experience in Private Banking or high-value client segments, together with familiarity with governance frameworks and data analysis tools, would be advantageous.

Responsibilities

• Partner with GPB Relationship Managers to increase client engagement with FX products and services.
• Develop clear, client-relevant sales enablement materials, including talking points, narratives, playbooks, FAQs and objection-handling guidance.
• Design and deliver targeted FX campaigns aligned with client needs, business priorities and governance requirements.
• Manage campaigns end to end, from audience targeting and content development through to launch, tracking and optimization.
• Translate FX products and market themes into practical frontline guidance and compelling client messaging.

Skills

FX product knowledge

Marketing in financial services

Stakeholder influence

Strong communication skills

English & Mandarin fluency

Job description

HSBC Wealth & Premier solutions seeks to become the leading international bank for business owners and their families, delivering wealth, business and family succession solutions worldwide. HSBC Bank is looking for a high-calibre FX Marketing Advisor to lead messaging, campaigns and frontline enablement with English and Mandarin proficiency.

You will collaborate with GPB RMs and Investment Counsellors to drive FX product adoption, develop client-focused materials and translate market themes into