FX Marketing Strategist for Private Banking Growth

HSBC Holdings plc; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

HSBC Holdings plc, a leading international bank, seeks a FX Marketing Advisor in Singapore to drive client engagement with FX products and design targeted campaigns across frontline teams.

You will partner with GPB Relationship Managers and Investment Counsellors, translate market opportunities into client messaging, and deliver end-to-end campaigns with measurable outcomes. English and Mandarin proficiency required; experience in Private Banking is advantageous.

Qualifications

• Strong understanding of FX products and client use cases.
• Proven ability to influence senior stakeholders and frontline audiences.
• Ability to simplify complex market and product information into clear, engaging client messaging.
• Excellent written, verbal and presentation skills, with English and Mandarin essential.
• Experience in Private Banking or high-value client segments advantageous.

Responsibilities

• Partner with GPB Relationship Managers and Investment Counsellors to increase client engagement with FX products and services.
• Develop clear, client-relevant sales enablement materials, including talking points, narratives, playbooks, FAQs and objection-handling guidance.
• Design and deliver targeted FX campaigns aligned with client needs, business priorities and governance requirements.
• Manage campaigns end to end, from audience targeting and content development through to launch, tracking and optimization.
• Translate FX products, market themes and opportunities into practical frontline guidance and compelling client messaging.
• Embed FX activity into team huddles, pipeline reviews and client-planning discussions, supporting adoption across frontline teams.
• Define and monitor success measures, including client engagement, lead conversion, FX volumes, revenue and frontline activation.
• Use performance data and stakeholder feedback to refine campaigns, improve propositions and deliver measurable business outcomes.

Skills

FX product knowledge

Stakeholder influence

Simplify complex information

Communication skills

English & Mandarin

Job description

HSBC Holdings plc, a leading international bank, seeks a FX Marketing Advisor in Singapore to drive client engagement with FX products and design targeted campaigns across frontline teams.

You will partner with GPB Relationship Managers and Investment Counsellors, translate market opportunities into client messaging, and deliver end-to-end campaigns with measurable outcomes. English and Mandarin proficiency required; experience in Private Banking is advantageous.