Founding Account Executive, SEA region

Sprout Solutions; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sprout Solutions in Singapore is looking for a founding Account Executive to drive the company’s early SEA growth. You will own the full commercial cycle, from identifying target accounts to closing deals, coordinating POCs, and engaging both business and technical buyers.

As an individual contributor, you’ll shape our go-to-market strategy, build a scalable playbook, and work directly with founders and the product team to translate customer feedback into repeatable sales motions across

Qualifications

• 2–4 years of relevant B2B sales experience in SaaS/tech.
• Experience generating your own pipeline and advancing opportunities beyond the first meeting.
• Evidence of commercial results such as pipeline, customers won, or revenue closed.
• Strong discovery skills to map customer priorities and connect product to outcomes.
• Clear written and verbal communication with both business and technology stakeholders.

Responsibilities

• Build pipeline from scratch across SEA, excluding the Philippines, via outbound channels.
• Own the full commercial cycle from qualification to close.
• Engage business and technology stakeholders to understand problems and buying criteria.
• Run focused POCs with product/tech teams and define success criteria.
• Develop and test regional sales approaches and messaging.
• Navigate procurement, security reviews, legal requirements, and objections.
• Provide market feedback to founders and product team for a repeatable motion.
• Document outreach and deal learnings to build a future-ready playbook.
• Ensure smooth handover to implementation or customer success post-sale.

Skills

Pipeline generation

Discovery skills

Communication

Close deals

Independence

Job description

About the opportunity

We’re looking for a founding Account Executive (AE) to help build our commercial presence across Southeast Asia, excluding the Philippines. This is a hands‑on, 0-to-1 role for someone entrepreneurial who wants to win our early customers in the region and help shape how we go to market.

You’ll own the full commercial cycle, from identifying target accounts and starting conversations to running discovery, coordinating proof‑of‑concept engagements, negotiating terms, and closing deals. You’ll work with business and technology stakeholders across mid‑market and enterprise accounts, partnering closely with our founders and product team to turn early customer feedback into a repeatable sales approach.

This is an individual‑contributor role, not a sales management position. You don’t need to have built a regional sales organization before, but you should have evidence that you can create opportunities, move deals forward, and take ownership without a mature playbook.

What you’ll do

• Build pipeline from scratch: Identify priority accounts and buyers across SEA, excluding the Philippines. Research prospects and run thoughtful outbound campaigns through email, LinkedIn, calls, and relevant networks. This could be supported by lead generation activities done by other Sprout teams.

• Own the full commercial cycle: Lead opportunities from initial outreach through qualification, discovery, solution presentation, proof of concept, proposal, negotiation, and close.

• Engage business and technology stakeholders: Understand the business problem, technical requirements, decision‑making process, and buying criteria. Build relationships with users, internal champions, technical evaluators, and economic buyers.

• Run focused POCs: Partner with our product and technical teams to define scope, success criteria, responsibilities, and timelines. Keep evaluations moving toward a clear commercial decision.

• Develop the regional sales approach: Test which markets, customer segments, use cases, and messages resonate. Use what you learn to sharpen our ideal customer profile and prioritize where we spend time.

• Navigate the buying process: Map stakeholders and work through procurement, security reviews, legal requirements, and commercial objections with support from the relevant team members.

• Bring market feedback into the business: Share customer needs, competitive insights, product gaps, and pricing feedback with the founders and product team.

• Build a repeatable playbook: Maintain accurate CRM records and document effective outreach, discovery questions, objections, and deal learnings so that future hires can build on your work.

• Support a strong customer handover: Ensure implementation or customer success teams understand the agreed scope, customer objectives, and commitments made during the sale.

What we’re looking for

• 2–4 years of relevant experience in B2B sales, ideally in SaaS, technology, or a product with a consultative sales process.

• Experience generating your own pipeline and progressing opportunities beyond the first meeting. You may be an AE today, or an SDR/BDR with meaningful exposure to discovery, evaluations, and closing.

• Evidence of commercial results, such as qualified pipeline created, customers won, revenue closed, or strong performance against targets.

• Strong discovery skills: you ask useful questions, understand customer priorities, and connect product capabilities to business outcomes.

• Clear written and verbal communication, with the ability to engage both business and technology stakeholders.

• Organization and follow‑through across multiple opportunities, stakeholders, and next steps.

• Comfort with ambiguity and rejection. You can work independently, test an approach, learn from the result, and adjust.

• A collaborative, coachable mindset and sound judgement about when to ask for help.

Nice to have

• Experience at an early-stage company, opening a new territory, or launching a new product.

• Experience selling into one or more Southeast Asian markets.

• Exposure to mid‑market sales, including multi‑stakeholder buying processes.

• Experience coordinating POCs or solution demonstrations.

• Relevant regional language skills or customer relationships.

What success looks like

• First 30 days: Develop a working understanding of the product, customer problems, and competitive landscape. Agree on an initial market and account focus, and begin outbound activity.

• First 90 days: Build a qualified pipeline, lead discovery conversations independently, and advance suitable opportunities into evaluations or commercial discussions. Share clear findings on what is and isn’t working.

• First six months: Convert early opportunities into paying customers, demonstrate disciplined deal execution, and establish a practical foundation for a repeatable regional sales motion.

Specific pipeline and revenue targets will be agreed based on our starting position, typical deal size, and sales cycle.

Why join

• Founder‑like opportunity to build Sprout’s presence in new regions

• Direct access to C‑Level, with meaningful ownership of new geographies and product approaches (the opportunity to influence how we sell, not just execute an existing process)

• High commission rates on early wins and uncapped variable compensation

• Offers room to grow as the business scales, while staying close to customers and the product.