Field Marketing Manager

Logicalis Asia Pacific; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Logicalis Asia Pacific is seeking a Field Marketing Manager based in Singapore to lead regional field marketing initiatives, blending local market insight with regional brand-building. You will drive demand generation, events, and content strategies to accelerate sales pipeline and revenue growth.

The role requires 5+ years in B2B technology marketing, strong project management, and vendor-management experience.

Qualifications

• 5+ years in B2B technology marketing, Singapore/APAC preferred.
• Strong strategic thinking and excellent project management.
• Proven track record in developing and executing marketing campaigns.
• Experience managing vendor relationships and partner funds.
• Excellent written and verbal communication; engaging diverse audiences.
• Data-driven with analytics and reporting proficiency.
• Collaborative across cultures and time zones.
• Passion for technology and business transformation.

Responsibilities

• Lead Singapore’s field marketing activities and support broader Asia initiatives.
• Create and execute targeted demand generation campaigns (brand, events, digital, content).
• Build partnerships with sales teams, content creators, and vendor partners.
• Measure campaign effectiveness and translate data into actionable insights.
• Manage internal events and communications to keep the team informed and engaged.
• Align field marketing strategy with APAC Head of Marketing & Partner Alliance.
• Develop and deliver impactful content for target audiences.

Skills

B2B tech marketing

Strategic thinking

Project management

Campaign development

Data-driven marketing

Analytics & reporting

Vendor management

Communication skills

Tools

SharpSpring

HubSpot

Job description

At Logicalis Asia Pacific, this is where you belong, grow, and thrive — at one of Asia's leading AI-driven technology integrators.

As the Architects of Change™, we combine global expertise with local insight to help organisations accelerate their journey toward becoming AI-ready enterprises. With 7,000+ professionals across 30 territories and more than 10,000 clients worldwide, we deliver lifecycle services across cloud, connectivity, collaboration, cybersecurity, and managed services — providing real-time visibility and intelligence across our clients' digital ecosystems.

You'll belong as part of a collaborative regional team embedded within a global organisation. You'll grow through hands-on experience with the world's leading technology partners, supported by investment in certifications, consulting capability, and cross-border opportunity. And you'll thrive in a culture built on inclusion, trust, and continuous improvement.

Logicalis is proud to be a Great Place to Work® Certified™ organisation across multiple Asia markets — because the commitment we bring to our clients belongs equally to our people.

Join us and help shape the future of technology across Asia.

Shape the Future of Tech Marketing in Asia

Are you ready to lead marketing initiatives that will establish a technology powerhouse across Asia? Join Logicalis as our Field Marketing Manager and be at the forefront of our regional expansion and brand evolution.

Based in our Singapore headquarters, you’ll spearhead field marketing strategies that amplify Logicalis’ presence within Singapore and the wider region. This role offers you the unique opportunity to blend local market expertise with regional brand building, directly contributing to our vision of becoming Asia’s premier digital transformation enabler.

Your Key Responsibilities

You’ll drive results through:

• Creating and executing targeted demand generation campaigns (including brand, events, digital, content) that fuel our sales pipeline and revenue growth
• Building strong partnerships with sales teams, content creators, and vendor partners to deliver marketing initiatives that resonate in market
• Measuring campaign effectiveness and translating data into actionable insights for stakeholders
• Reviewing plans with vendor partners to uncover opportunities for marketing funds and fulfil investment plans
• Driving and managing internal events and communications, including win of the week, Quarterly All Hands, Sales Kick off and internal newsletters, to keep the team informed and engaged
• Collaborating closely with the Head of Marketing & Partner Alliance APAC to create and align the field marketing strategy for the region
• Developing and delivering impactful, relevant content for target audiences

What Success Looks Like

In this role, you will:

• Lead Singapore’s field marketing activities while supporting broader Asia initiatives
• Transform marketing strategies into measurable business outcomes
• Build and maintain strong relationships across internal teams and external partners
• Deliver campaigns that strengthen our brand and drive revenue growth
• Develop local vendor partnerships to maximise marketing resources and impact
• Enhance internal communication and employee engagement across the region

The Individual and their Experience:

We’re looking for a dynamic marketing professional with:

• 5+ years of experience in B2B technology marketing, preferably in Singapore or the wider APAC region
• Strong strategic thinking and excellent project management skills
• Proven track record in developing and executing successful marketing campaigns
• Experience in managing vendor relationships and leveraging partner marketing funds
• Exceptional communication skills, both written and verbal, with the ability to engage diverse audiences
• Data-driven approach to marketing with proficiency in analytics and reporting tools
• Adaptability and resilience to thrive in a fast-paced, evolving market environment
• Collaborative spirit with the ability to work effectively across different cultures and time zones
• Passion for technology and its potential to transform businesses

Required Skills

• Proficiency in marketing automation tools and CRM systems (e.g., Sharp spring, Hubspot)
• Strong content creation and storytelling abilities
• Experience with digital marketing channels and tactics
• Familiarity with marketing budget management and ROI analysis
• Excellent presentation and public speaking skills