Field Marketing Manager, APAC

Anthropic Limited; Singapore; Hybrid; SGD 180,000 - 320,000; Full time

Job summary

Anthropic Limited in Singapore seeks a senior, founding-leader to own the APAC regional field marketing end-to-end; set strategy, build the operating system, drive pipeline with partners and agency, and report to regional and global marketing leadership. It’s scrappy, hands-on, with a long runway before a team is staffed.

The role requires 14+ years of B2B enterprise marketing in APAC, software industry experience, strong leadership, data-driven decision making, budgeting, and cross-functional

Qualifications

• Minimum 14+ years in B2B enterprise marketing in APAC.
• Experience leading regional field marketing and demand programs.
• Proven ability to build and scale programs from scratch.
• Strong collaboration with sales, partnerships, and executives.

Responsibilities

• Build and lead the APAC field marketing function with scalable processes.
• Drive field marketing initiatives across enterprise and startups.
• Create and run programs including executive roundtables, events, partner programs.
• Partner with APAC sales leadership to align programs to pipeline and revenue goals.
• Establish measurement frameworks including lead scoring and ROI reporting.
• Collaborate with Global Marketing to align APAC programs with company strategy.
• Manage regional resources, partners, vendors, and events.
• Define the regional team plan and hire as expansion lands.
• Drive post-program analysis and data-driven optimization.
• Leverage 14+ years of APAC B2B marketing experience and software domain knowledge.

Skills

APAC regional marketing

Partner-led demand programs

Budget management

Cross-functional leadership

Strategy development

Event & ABM programs

Sales alignment

Education

Bachelor’s degree in a relevant field

Job description

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

This is a senior, founding-leader hire at L7. We're looking for someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.

The essential tension to screen for: this person needs the seniority and judgment to lead an org, and the willingness to be a team of one for a while. Regional expansion is planned but the timing isn't fixed, which means for some meaningful period they are writing the doc, running the roundtable, and negotiating with the agency themselves. Scrappy, low-ego, and hands-on — but senior enough to see the whole picture without the support systems a mature regional marketing org would provide.

Regional judgment matters more here than in most field marketing roles. One person cannot serve five sub-regions equally, so the job is fundamentally about sequencing: which markets get real first-party investment, which get partner-led coverage, and which wait. They need to make those calls, defend them to sales leaders in each market, and revisit them as signal comes in.

Partner fluency is not a nice-to-have in this region — it's the primary distribution mechanism. Someone who has only run first-party programs will find the leverage model unfamiliar.

What a successful candidate looks like: a leader who landed in a new region with nothing, picked the right two markets to prove out, used partner and agency capacity to punch well above their headcount, and can point to the pipeline, the operating system, and the team plan they left behind.

Ideal Profiles

• The first-in-region builder who then scaled it. Was the founding field or regional marketing hire for APAC at an enterprise software company and grew it into a team. Brings direct experience with both halves of this job. Pressure-test whether they built a durable function or just ran events, and whether they're still willing to be hands-on at the start.
• The partner-led regional leader. Led co-marketing and demand programs through cloud providers, resellers, and distributors across APAC markets. Strongest on leverage and ecosystem motion. Pressure-test whether they can also build direct enterprise ABM and own a pipeline number independent of partners.
• The multi-market APAC field marketing leader. Owned field marketing across several APAC sub-regions at a scaled tech company. Brings market fluency, local vendor and event relationships, and cultural range. Pressure-test appetite for building infrastructure from scratch rather than operating within an existing system, and for the period before they have a team.

Key responsibilities

• Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
• Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
• Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
• Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
• Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
• Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
• Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
• Build and manage the regional field marketing budget with strong financial discipline and ROI focus
• Define the regional team plan and hire and lead the function as expansion headcount lands
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization
• 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
• Deep understanding of enterprise sales cycles and buying processes; software company experience is required
• Track record building and scaling field marketing and demand generation programs from the ground up
• Strong analytical skills and a data-driven approach to program optimization and attribution
• Demonstrated contribution to significant revenue goals through integrated marketing initiatives
• International marketing experience and understanding of regional market dynamics across Asia Pacific
• Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
• Strong project management across complex, multi-country programs simultaneously
• Exceptional budgeting and financial management with experience managing substantial field marketing budgets
• Cultural awareness and ability to adapt strategy for diverse APAC markets
• Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
• Comfort with ambiguity and a bias for thoughtful action
• Existing right to work in Singapore is required for this role.

Strong candidates may also have

• Experience marketing AI/ML or complex technical products to enterprise customers
• Experience building and leading demand generation teams in APAC
• Knowledge of account-based marketing strategies and execution
• Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
• Previous experience as a first field marketing hire in a new region
• Fluency in multiple Asia Pacific languages
• Understanding of regulatory and compliance requirements for marketing activities
• Experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you [e-mail]