Marketing Engineer

KEYSIGHT TECHNOLOGIES SINGAPORE (SALES) PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Professional development

Job summary

Keysight Technologies is seeking a Marketing Engineer in Singapore to develop and execute integrated marketing plans, combining in-person events with digital campaigns. You will collaborate closely with sales to localize content and coordinate with regional teams for execution.

The role requires translating complex technical concepts into customer-focused messages and assets, supporting product demonstrations, and managing ROI across programs in APAC markets.

Qualifications

• Proven ability to translate complex technical concepts into clear, customer-focused marketing messages and value propositions.
• Experience developing technical marketing assets such as presentations, solution briefs, application notes, demo scripts, or white papers.
• Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
• Ability to collaborate with Product Management, Sales, and Regional Marketing teams in a cross-functional environment.

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.
• Plan and execute in-person marketing programs, including technical seminars and trade show participation.
• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team to ensure effective execution of marketing programs.
• Monitor industry and competitor trends on a monthly basis and report insights to management.
• Develop and manage quarterly and annual marketing budgets.
• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

Skills

Technical marketing experience

Cross-functional collaboration

Strong communication skills

Analytical problem-solving

Digital marketing programs

Translate technical concepts

Demonstrations/webinars

Education

Bachelor's degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or related field

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Marketing engineer position in Singapore. The person develops and executes integrated marketing plans to drive business growth in Singapore, combining in-person events (seminars, tradeshows) with digital campaigns (EDM, webinars, web promotions). They collaborate closely with sales to prioritize opportunities, support localization of marketing content, and coordinate with regional marketing teams for execution.

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.
• Plan and execute in-person marketing programs, including technical seminars and trade show participation.
• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team to ensure effective execution of marketing programs.
• Monitor industry and competitor trends on a monthly basis and report insights to management.
• Develop and manage quarterly and annual marketing budgets.
• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

Qualifications

• General Qualification:
  • Bachelor's degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.
  • 7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high-tech industry.
  • Understanding of electronic measurement, AI network, high-speed digital, semiconductor, or system-level test technologies (depending on assigned business area).
  • Understanding of integrated marketing and communication (IMC).
  • Proven ability to translate complex technical concepts into clear, customer-focused marketing messages and value propositions.
  • Hands‑on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.
  • Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
  • Ability to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross-functional environment.
  • Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.
  • Experience with digital marketing programs (e.g., webinars, e-direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.
  • Self-motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.
  • Strong analytical and problem-solving skills, with attention to detail and execution quality.
• Preferred Qualification:
  • Prior experience in wireline communications, high-speed digital or data center markets.
  • Experience working in a regional or APAC environment.
  • Familiarity with competitive analysis, positioning, and go-to-market strategy.