Field Marketing Manager

BYTEDANCE PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

ByteDance is seeking a Field Marketing Leader based in Singapore to drive campaign strategy and execution across Southeast Asia. You will own demand generation programs, partner with sales and APAC stakeholders, and tailor market plans to regional dynamics to accelerate pipeline and revenue growth.

You will design integrated campaigns spanning field, digital, content, and partners, leading events and engagement initiatives while optimizing budget impact, with Mandarin collaboration across

Qualifications

• 5+ years in B2B SaaS or enterprise technology marketing with ownership of field marketing and demand gen initiatives.
• Proven ability to build programs linking marketing to pipeline and sales outcomes.
• Strong field marketing capabilities beyond event management and a track record of cross-functional collaboration.

Responsibilities

• Own the field marketing strategy and execution for multiple Southeast Asia markets with a focus on pipeline generation and business impact.
• Translate business priorities into market-specific quarterly and annual marketing plans with sales leadership and APAC stakeholders.
• Design and deliver integrated demand generation programs across field, digital, content, partner, and sales activation channels.
• Lead end-to-end campaign planning and execution, including events, customer engagement programs, and partner initiatives.
• Identify opportunities to strengthen market presence and pipeline through collaboration with cross-functional teams.
• Track program performance and optimize investments based on business outcomes.

Skills

Field marketing

Demand generation

Sales alignment

SEA market experience

Mandarin communication

Job description

Responsibilities

About the Team: We are the driving force behind Lark's expansion in the APAC market. Our focus is on helping businesses embrace digital transformation through our collaboration solutions, and we're dedicated to identifying and seizing market opportunities while acquiring new customers to foster growth. Join us if you're ready to be a part of this exciting journey and to make a tangible impact on business growth!

This role will be based in Singapore, focus on Southeast Asia markets and will report into the Marketing team lead. Job Responsibilities:

• As the primary marketing partner to an assigned sales team, you will own the field marketing strategy and execution for multiple Southeast Asia markets, with a strong focus on driving pipeline generation, acceleration, and business impact.
• You will partner closely with sales leadership and APAC market stakeholders to translate business priorities into market-specific quarterly and annual marketing plans.
• You will design and deliver integrated demand generation programs across field, digital, content, partner, and sales activation channels.
• You will regional programs for different Southeast Asia markets based on customer needs, buying behavior, and ecosystem dynamics, rather than simply replicating a Singapore-first playbook.
• You will lead end-to-end campaign planning and execution, including events, customer engagement programs, partner initiatives, and other field marketing activities.
• You will identify opportunities to strengthen market presence and pipeline creation through close collaboration with cross-functional teams, including sales, content, digital, and regional marketing.
• You will track program performance, evaluate pipeline contribution, and continuously optimize marketing investments based on business outcomes.
• You will operate effectively in a fast-paced, resource-conscious environment with a high level of autonomy and accountability.

Qualifications

Minimum Qualifications:

• You have 5+ years of experience in B2B SaaS or enterprise technology marketing, with a strong track record of independently owning field marketing and demand generation initiatives.
• You have demonstrated success in building marketing programs that support pipeline creation, opportunity progression, and sales outcomes.
• You have strong field marketing capabilities beyond event execution, with a clear understanding of how to connect marketing activities to commercial priorities.
• You have experience partnering with sales leaders and cross-functional stakeholders to develop market plans and execute against business goals.
• You have hands-on experience working across Southeast Asia markets, including meaningful exposure beyond Singapore, and can adapt strategies to different market contexts.
• You have strong project ownership and execution skills, and can move from strategy to implementation with limited oversight.
• You have Mandarin communication skills, as this role requires regular collaboration with Mandarin-speaking stakeholders and teams across the region in day-to-day planning and execution.

Preferred Qualifications:

• You have experience in partner marketing or channel marketing, especially in partner-led demand generation, joint go-to-market programs, and co-marketing initiatives.
• You have experience running integrated campaigns that connect digital, content, field, partner, and sales activation efforts.
• You have worked in a growth-stage or lean B2B SaaS environment and are comfortable balancing strategic thinking with hands-on execution.
• You have familiarity with market ecosystems, media, and go-to-market nuances across Southeast Asia.

Job Information

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.