Field Marketing Manager

Logicalis GmbH; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Logicalis Asia Pacific in Singapore is seeking a Field Marketing Manager to lead demand generation and brand-building across Singapore and wider APAC. You’ll blend local market insight with regional strategy, shaping campaigns, events, and content to accelerate pipeline and revenue.

You’ll collaborate with sales, content creators, and vendor partners, manage budgets and performance analytics, and drive internal communications.

Qualifications

• 5+ years of experience in B2B technology marketing, preferably in Singapore or APAC
• Strong strategic thinking and project management skills
• Proven track record in developing and executing marketing campaigns
• Experience managing vendor relationships and leveraging partner marketing funds
• Excellent communication, written and verbal, with diverse audiences
• Data-driven approach with analytics and reporting tools
• Adaptable and collaborative across cultures and time zones
• Passion for technology and its potential to transform businesses

Responsibilities

• Lead Singapore’s field marketing activities and support APAC initiatives
• Develop and execute targeted demand generation campaigns (brand, events, digital, content)
• Build partnerships with sales, content creators, and vendors to deliver market-relevant initiatives
• Measure campaign effectiveness and translate data into actionable insights
• Collaborate with Head of Marketing & Partner Alliance APAC to align field strategy
• Develop and deliver impactful content for target audiences

Skills

Marketing automation

CRM systems

Content creation

Digital marketing

Budgeting & ROI

Public speaking

Data analytics

Tools

SharpSpring

HubSpot

Job description

About Us At Logicalis Asia Pacific, this is where you belong, grow, and thrive - at one of APAC's leading AI-driven technology integrators. As the Architects of Change, we combine global expertise with local insight to help organisations accelerate their journey toward becoming AI-ready enterprises. With 7,000+ professionals across 30 territories and more than 10,000 clients worldwide, we deliver lifecycle services across cloud, connectivity, collaboration, cybersecurity, and managed services - providing real-time visibility and intelligence across our clients' digital ecosystems. You'll belong as part of a collaborative regional team embedded within a global organisation. You'll grow through hands-on experience with the world's leading technology partners, supported by investment in certifications, consulting capability, and cross-border opportunity. And you'll thrive in a culture built on inclusion, trust, and continuous improvement. Logicalis is proud to be a Great Place to Work Certified organisation across multiple APAC markets - because the commitment we bring to our clients belongs equally to our people. Join us and help shape the future of technology across APAC.

Shape the Future of Tech Marketing in APAC

Are you ready to lead marketing initiatives that will establish a technology powerhouse across Asia Pacific? Join Logicalis as our Field Marketing Manager and be at the forefront of our regional expansion and brand evolution.

Your Impact & Opportunity

Based in our Singapore headquarters, you’ll spearhead field marketing strategies that amplify Logicalis’ presence within Singapore and the wider region. This role offers you the unique opportunity to blend local market expertise with regional brand building, directly contributing to our vision of becoming APAC’s premier digital transformation enabler.

Your Key Responsibilities

You’ll drive results through:

• Creating and executing targeted demand generation campaigns (including brand, events, digital, content) that fuel our sales pipeline and revenue growth
• Building strong partnerships with sales teams, content creators, and vendor partners to deliver marketing initiatives that resonate in market
• Measuring campaign effectiveness and translating data into actionable insights for stakeholders
• Reviewing plans with vendor partners to uncover opportunities for marketing funds and fulfil investment plans
• Driving and managing internal events and communications, including win of the week, Quarterly All Hands, Sales Kick off and internal newsletters, to keep the team informed and engaged
• Collaborating closely with the Head of Marketing & Partner Alliance APAC to create and align the field marketing strategy for the region
• Developing and delivering impactful, relevant content for target audiences

What Success Looks Like

In this role, you will:

• Lead Singapore’s field marketing activities while supporting broader APAC initiatives
• Transform marketing strategies into measurable business outcomes
• Build and maintain strong relationships across internal teams and external partners
• Deliver campaigns that strengthen our brand and drive revenue growth
• Develop local vendor partnerships to maximise marketing resources and impact
• Enhance internal communication and employee engagement across the region

The Individual and their Experience

• We’re looking for a dynamic marketing professional with: 5+ years of experience in B2B technology marketing, preferably in Singapore or the wider APAC region
• Strong strategic thinking and excellent project management skills
• Proven track record in developing and executing successful marketing campaigns
• Experience in managing vendor relationships and leveraging partner marketing funds
• Exceptional communication skills, both written and verbal, with the ability to engage diverse audiences
• Data-driven approach to marketing with proficiency in analytics and reporting tools
• Adaptability and resilience to thrive in a fast-paced, evolving market environment
• Collaborative spirit with the ability to work effectively across different cultures and time zones
• Passion for technology and its potential to transform businesses

Required Skills

• Proficiency in marketing automation tools and CRM systems (e.g., Sharp spring, Hubspot)
• Strong content creation and storytelling abilities
• Experience with digital marketing channels and tactics
• Familiarity with marketing budget management and ROI analysis
• Excellent presentation and public speaking skills

As part of our recruitment process, we collect and process personal data relating to job applicants. By submitting your application, you consent to the collection, use, and/or disclosure of your personal data in accordance with our Data Protection Notice for Job Applicants.

At Logicalis, we are committed to creating a diverse and inclusive workplace where everyone can thrive.

Logicalis is an international solutions provider of digital services currently accelerating the digital transformation of its 10,000 customers around the world. Through a globally connected network of specialist hubs, sector‑leading experts (in education, financial services, government, healthcare, manufacturing, professional services, retail and telecommunications) and strategic partnerships (including Cisco, Microsoft, HPE, IBM, NetApp, Oracle, ServiceNow, and VMware), Logicalis has more than 6,500 employees focused on understanding customer priorities and enhancing their experience.

As Architects of Change, Logicalis’ focus is to design, support, and execute customers’ digital transformation by bringing together their vision with its technological expertise and industry insights.

The company, through its deep knowledge in key IT industry drivers such as Security, Cloud, Data Management and IoT, can address customer priorities such as revenue and business growth, operational efficiency, innovation, risk and compliance, data governance and sustainability.

Logicalis Group, with annual revenues of $ 1.5 billion annually, maintains operations in Europe, North America, Latin America, Asia Pacific and Africa and is part of Datatec Group, which is listed on the Johannesburg Stock Exchange (JSE:DTC), with revenues of more than $ 4.1 Billion.