F&B Digital Marketing Lead

Pangolin Investments Pte Ltd; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

Pangolin Investments Pte Ltd is seeking a Digital Marketing Executive to develop and implement F&B brand marketing strategies, plan campaigns across online and offline channels, and oversee content creation.

The ideal candidate has 3–5 years of F&B marketing experience, proficiency in English and Chinese, strong project management, and a data-driven mindset to measure performance and optimise activities.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, or related field.
• 3–5 years of relevant F&B marketing or campaign execution experience.
• Ability to work in English and Chinese.
• Strong project management and organizational skills.
• Familiarity with social media platforms and digital marketing tools.
• Data analysis skills and ability to use analytics tools.

Responsibilities

• Develop and implement F&B brand marketing strategies to boost awareness and market share.
• Plan and execute online and offline campaigns within budgets.
• Create content and advertising copy aligned with brand positioning.
• Monitor campaign performance and generate data-driven insights.
• Manage influencer, media, and partner relationships.

Skills

Bilingual English/Chinese

Project management

Content creation

Analytical skills

Education

Bachelor’s degree in Marketing, Business Management, Communications, or related field

Tools

Social media tools

Digital marketing platforms

Job description

Pangolin Investments Pte Ltd is seeking a Digital Marketing Executive to develop and implement F&B brand marketing strategies, plan campaigns across online and offline channels, and oversee content creation.

The ideal candidate has 3–5 years of F&B marketing experience, proficiency in English and Chinese, strong project management, and a data-driven mindset to measure performance and optimise activities.