Executive/Senior Executive, Digital Experience (2-Year Contract)

capitaland; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott serviced …

Wellness programmes

Job summary

CapitaLand Group in Singapore is seeking a Website Content & SEO Manager to oversee onboarding, publishing, QA, and governance across CapitaLand's global brand sites, ensuring brand compliance and SEO best practices.

You will lead SEO initiatives, optimize metadata and internal linking, collaborate with regional teams and vendors, and drive digital experience improvements through analytics, UAT, and project governance.

Qualifications

• Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design.
• 2–5 years of experience in website content management, SEO, digital marketing, web analytics, or related disciplines.
• Strong understanding of SEO principles including keyword research, metadata, information architecture and internal linking.
• Experience managing CMS, publishing workflows, and digital campaign implementation.
• Working knowledge of web analytics platforms and translating data into actionable recommendations.
• Understanding of UX principles and digital customer journeys.
• Ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.
• Strong analytical, problem-solving, project management, and communication skills.
• Highly organised and detail-oriented, able to work independently.
• Hospitality/travel/e-commerce or multi-market digital experience is a plus.

Responsibilities

• Own end-to-end website content onboarding, updates, publishing, and QA across CapitaLand's global brand sites.
• Drive SEO optimization including keyword research, metadata, internal linking, and content refresh programs.
• Plan, coordinate, and implement website enhancements and digital experiences with UAT and quality controls.
• Manage relationships with agencies, vendors, and internal stakeholders to align priorities.
• Support project governance including budgeting, procurement, and invoicing for initiatives.

Skills

CMS proficiency

SEO expertise

Content management

Analytics interpretation

Stakeholder management

Education

Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design

Tools

CMS platforms

Google Analytics

SEO tools

Job description

About Us

CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

Key Responsibilities

• Website Content & Governance Own the end-to-end management of property onboarding, content updates, publishing, and quality assurance across Ascott's global brand website, ensuring compliance with brand standards, SEO best practices, and content governance requirements. Serve as the primary point of coordination between regional teams, internal stakeholders, and external vendors on website content initiatives and enhancement projects. Establish and maintain website content governance processes, approval workflows, and quality controls to ensure content accuracy, consistency, and relevance. Conduct regular content and website audits, identify optimisation opportunities, and drive remediation plans to enhance content quality and user experience.
• SEO & Discoverability Support the execution and continuous enhancement of the website SEO content framework to improve organic visibility, traffic, and website performance. Own and drive SEO optimisation initiatives including keyword research, metadata optimisation , internal linking, content reviews, and content refresh programmes . Monitor website performance across search engines and emerging AI-assisted search experiences, and identify opportunities to improve discoverability, engagement, and content effectiveness. Partner with agencies and internal stakeholders to implement SEO recommendations, track performance, and provide actionable insights on search trends and optimisation priorities.
• Digital Experience & Optimisation Support the planning, coordination, and implementation of website enhancement and optimisation initiatives, ensuring timely delivery and alignment with business objectives . Analyse website and content performance data to identify opportunities to improve traffic, engagement, conversion, and overall digital experience. Manage the implementation of website content layouts, campaign landing pages, and digital content experiences in accordance with brand and user experience standards. Manage UAT planning and execution for website enhancements and new feature releases, ensuring quality, functionality, and business requirements are met. Track project progress, risks, dependencies, and outcomes, driving timely resolution and stakeholder alignment.
• Stakeholder & Vendor Management Manage relationships with agencies, technology vendors, and external partners to ensure quality delivery and achievement of project objectives . Collaborate with internal stakeholders and external vendor teams to align priorities and drive execution. Provide guidance and support to regional teams and properties on website content, SEO, and digital experience best practices.
• Project Governance & Support Support project governance activities including documentation, budgeting, purchase requests, vendor management, and invoicing for assigned initiatives. Support strategic digital experience initiatives and other projects as required .

Requirements

• Degree in Digital Marketing, Communications, Information Technology, Business, Multimedia, Design, or a related discipline.
• Preferably 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience, or related disciplines.
• Strong understanding of SEO principles, including keyword research, metadata optimisation , content strategy, information architecture, internal linking, and technical SEO fundamentals.
• Experience managing content management systems (CMS), website publishing workflows, and digital campaign implementation.
• Working knowledge of web analytics platforms and the ability to translate performance data into actionable recommendations.
• Understanding of user experience (UX) principles and digital customer journeys.
• Demonstrated ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.
• Strong analytical, problem-solving, project management, and communication skills.
• Highly organised , detail-oriented, and able to work independently with minimal supervision.
• Experience in hospitality, travel, e-commerce, or multi-market digital environments will be an advantage.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
Wellness programmes

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.