Executive (Marketing & Engagement)

Singapore Chinese Dance Theatre; Singapore; On-site; SGD 50,000 - 100,000; Full time

Benefits offered by this job

Full-time

5-day workweek

Office hours 9-6 (shift may apply)

Medical and Insurance Coverage

Bonus

14 days annual leave

Job summary

Singapore Chinese Dance Theatre is seeking a marketing-focused professional to develop and execute branding and growth strategies across channels. You will lead programme and engagement activities, manage donor relations, and support media outreach to raise awareness of SCDT's offerings.

Applicants should hold a Diploma in Marketing / Business / Communication with at least 2 years in marketing, and be fluent in English and Mandarin.

Qualifications

• Diploma in Marketing / Business / Communication.
• At least 2 years' marketing experience; events management a plus.
• Proficiency in English and Mandarin (spoken and written).

Responsibilities

• Develop and execute marketing strategies to position SCDT's branding.
• Plan and implement programmes and engagement activities; drive donor and audience engagement.
• Create press materials and manage media relations to raise awareness.
• Oversee daily marketing operations and production of promotional materials.
• Support budget planning and coordination of marketing initiatives.

Skills

Marketing

Events management

Bilingual English & Mandarin

Interpersonal skills

Independent work

Education

Diploma in Marketing / Business / Communication

Tools

Adobe Creative Suite

Videography

Photography

Job description

Key Responsibilities

1. Marketing

• Develop and execute strategies to position and enhance SCDT's branding.
• Create comprehensive marketing plans, including advertising, promotions, and strategic initiatives to boost awareness, audience engagement, and student enrolment for SCDT's programmes.
• Drive marketing efforts for membership, sponsorship, partnerships, and fundraising activities.

2. Programmes & Engagement

• Support the smooth planning and implementation of SCDT's programmes;
• Implement targeted marketing strategies to build awareness of SCDT's offerings;
• Engage donors, members, and patrons through programme-related activities;
• Work towards achieving key performance indicators (KPIs); and
• Foster strong relationships with all stakeholders.

3. Communication

• Develop press releases and liaise with media for effective coverage;
• Communicate with stakeholders through media channels to boost awareness of SCDT and its initiatives;
• Manage SCDT's website and digital presence; and
• Assist in collection and respond to feedback and inquiries for continuous improvement.

4. Operations

• Provide support to SCDT's daily operations when required.

Other Duties / Tasks

• Prepare and submit marketing workplan/budget for each fiscal year;
• Manage marketing and engagement initiatives within budget and effectiveness;
• Handle administrative tasks with follow-up as needed;
• Oversee the production of marketing materials such as newsletters, brochures, posters, and banners; and
• Any other tasks assigned by SCDT.

Qualifications:

• Diploma in Marketing / Business / Communication
• At least 2 years' experience in marketing. Some experience in events management is a plus.
• Proficiency in English and Mandarin (spoken and written) due to operation needs.
• Strong interpersonal and communication skills.
• Customer-focused, service-oriented, and able to work independently
• Able to use graphic design software (e.g., Adobe Creative Suite), videography and Photography
  

Benefits:

• Full-time, 5 days of work (inclusive of weekends due to operational needs)
• Office hours: 9 - 6 pm (to be shifted due to operational needs)
• Collaborative work culture
• Medical and Insurance Coverage
• Bonus
• 14 days of annual leave