Digital Marketing Executive

CL TAMPINES PTE. LTD.; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

CL TAMPINES PTE. LTD. in Singapore is seeking a dynamic Marketing professional to drive strategy, digital growth, and brand campaigns for a Student Care Organisation. You will oversee multi-channel marketing, content creation, and partnerships to grow enrolments and community engagement.

The role focuses on planning and optimizing funnels, managing paid campaigns, and collaborating with design and SEO teams to improve online visibility and conversions. A strong data-driven mindset is essential.

Responsibilities

• Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
• Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
• Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
• Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
• Ensure all marketing communications are aligned with the organisation's branding and positioning.
• Work closely with website developers and SEO specialists to improve online visibility, user experience, and conversion performance.
• Create and manage compelling content across social media platforms to engage parents, students, and the wider community.
• Coordinate with designers, photographers, and videographers to develop high-quality marketing materials.
• Prepare marketing collateral, articles, newsletters, and promotional content that support organisational objectives.
• Assist in the production and editing of videos for social media, campaigns, events, and promotional purposes.
• Monitor social media engagement and respond appropriately to audience interactions.
• Support the planning and execution of promotional campaigns, outreach activities, and brand-building initiatives.
• Liaise with internal stakeholders and external vendors to ensure projects are delivered on schedule and within budget.
• Identify opportunities for partnerships, collaborations, and community engagement activities that enhance brand awareness.
• Assist in organising marketing events, roadshows, open houses, and other recruitment-related activities.
• Monitor campaign performance through relevant tracking tools and reporting platforms.
• Evaluate key marketing metrics, including lead generation, engagement, conversions, and return on investment.
• Prepare regular performance reports and provide recommendations for continuous improvement.
• Utilise data-driven insights to optimise future marketing initiatives and resource allocation.
• Provide marketing support for new launches and expansion projects.
• Assist in public relations activities, media engagement, and brand-building opportunities.
• Support the management of marketing databases, promotional materials, and organisational branding assets.
• Undertake other marketing-related duties and projects as assigned by management.

Job description

Key Responsibilities

1. Marketing Strategy & Digital Growth

• Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
• Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
• Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
• Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
• Ensure all marketing communications are aligned with the organisation's branding and positioning.
• Work closely with website developers and SEO specialists to improve online visibility, user experience, and conversion performance.

2. Content Development & Community Engagement

• Create and manage compelling content across social media platforms to engage parents, students, and the wider community.
• Coordinate with designers, photographers, and videographers to develop high-quality marketing materials.
• Prepare marketing collateral, articles, newsletters, and promotional content that support organisational objectives.
• Assist in the production and editing of videos for social media, campaigns, events, and promotional purposes.
• Monitor social media engagement and respond appropriately to audience interactions.

3. Campaign Execution & Partnership Coordination

• Support the planning and execution of promotional campaigns, outreach activities, and brand-building initiatives.
• Liaise with internal stakeholders and external vendors to ensure projects are delivered on schedule and within budget.
• Identify opportunities for partnerships, collaborations, and community engagement activities that enhance brand awareness.
• Assist in organising marketing events, roadshows, open houses, and other recruitment-related activities.

4. Marketing Analytics & Performance Tracking

• Monitor campaign performance through relevant tracking tools and reporting platforms.
• Evaluate key marketing metrics, including lead generation, engagement, conversions, and return on investment.
• Prepare regular performance reports and provide recommendations for continuous improvement.
• Utilise data-driven insights to optimise future marketing initiatives and resource allocation.

5. General & Administrative Support

• Provide marketing support for new launches and expansion projects.
• Assist in public relations activities, media engagement, and brand-building opportunities.
• Support the management of marketing databases, promotional materials, and organisational branding assets.
• Undertake other marketing-related duties and projects as assigned by management.