Executive / Manager, Data and Insights Analyst (MXD) [Temp - 1 Year]

Skills & Workforce Development Agency (SWDA); Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

Skills & Workforce Development Agency (SWDA) seeks a Data and Insights Analyst to support MXD's Marketing Performance & Analytics and Engagement & Outreach. The role covers event and website analytics, content marketing optimisation, and AI-enabled content initiatives.

It requires data fluency and strong stakeholder collaboration in a fast-paced environment. The successful candidate will work across two teams, delivering dashboards and insights to drive data-informed decisions and marketing

Qualifications

• Strong analytical and problem-solving skills with attention to detail.
• Proficient in Excel and PowerPoint for data analysis and presenting insights.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Experience with data visualization tools such as Tableau or Power BI.
• Familiarity with marketing analytics platforms (Google Analytics, Meta Ads Manager).
• Knowledge of SEO, SEM and digital marketing concepts.

Responsibilities

• Marketing Analytics, Research and Implementation for MPA (60%).
• Analyse marketing and website performance data to identify trends and opportunities.
• Research tools, workflows and processes to improve marketing effectiveness across user journeys.
• Support SEO strategies and paid search campaigns monitoring and optimisation.
• Analyse website content and performance for AI discoverability.
• Coordinate with stakeholders and vendors to deliver projects.
• Post Event Analysis and Insights for E&O (40%).
• Standardise data fields for post-event surveys and improve data collection.
• Collate, clean and analyse post-event data and generate actionable reports.
• Develop dashboards tracking event footfall, attendance trends and survey responses.

Job description

What The Role Is

We are looking for a motivated and detail-oriented Data and Insights Analyst to support two complementary teams in the Marketing and Experience Design Division (MXD) - Marketing Performance & Analytics (MPA) and Engagement & Outreach (E&O). This temporary contract role provides exposure to event and website analytics, digital and content marketing optimisation, and emerging marketing technologies.

What You Will Be Working On

• Marketing Analytics, Research and Implementation for MPA (60%)
• Analyse marketing and website performance data to identify trends, insights and opportunities for optimisation
• Research and evaluate tools, workflows and processes to improve marketing effectiveness across user journeys and touchpoints
• Support the Senior Manager in monitoring and optimising SEO strategies and paid search campaigns
• Analyse website content and performance to support optimisation for AI discoverability
• Support website content development, including banners, infographics and short form copy
• Coordinate with internal stakeholders and vendors to deliver assigned projects and tasks
• b) Post Event Analysis and Insights for E&O (40%)
• Standardise data fields for post-event surveys to improve consistency across data collection and analysis
• Collate, clean and analyse post-event survey data, and generate reports with actionable insights for Project Leads
• Develop and maintain dashboards tracking event footfall, attendance trends and survey responses to support data-informed decision making

What We Are Looking For

• Minimum 2-3 years of relevant experience in data analytics, marketing research or a related field
• Strong analytical and problem-solving skills, with attention to detail and data accuracy
• Proficient in Microsoft Office, particularly Excel (for data analysis) and PowerPoint (for presenting insights)
• Able to translate complex data into clear and compelling insights for non-technical stakeholders
• Effective written and verbal communication skills, with the ability to present insights confidently to stakeholders
• Strong stakeholder management and coordination skills, with experience working across internal teams and external vendors
• Good visual and design sense, with the ability to produce clear and engaging reports and presentations
• Proactive and organised, with the ability to manage multiple workstreams and deadlines
• Ability to work independently and as part of a team
• Experience with Tableau, Power BI or other data visualisation tools
• Familiarity with marketing performance analytics platforms (such as Google Analytics, Meta Ads Manager)
• Knowledge of SEO, SEM, AEO and GEO principles and tools
• Experience in UI/UX, event analytics or event-related work
• Experience with prompt engineering or AI-assisted content development
• Experience using Python for data analysis, automation or processing large datasets