Executive / Manager, Data and Insights Analyst (MXD) [Temp - 1 Year]

Skills and Workforce Development Agency; Singapore; On-site; SGD 56,000 - 100,000; Full time

Job summary

Skills and Workforce Development Agency in Singapore seeks a Data and Insights Analyst to support two teams in MXD: Marketing Performance & Analytics and Engagement & Outreach. This temporary contract role covers event and website analytics, digital marketing optimisation, and AI-enabled content development.

You will analyse marketing and website data, build dashboards, and collaborate with stakeholders and vendors to deliver actionable insights.

Qualifications

• 2–3 years of data analytics or marketing research experience.
• Strong analytical and problem-solving skills with attention to detail.
• Proficient in Excel and PowerPoint; able to present insights clearly.
• Able to translate data into actionable insights for non-technical stakeholders.
• Excellent written and verbal communication and stakeholder management.
• Experience with data visualization tools (Tableau/Power BI) and GA/Meta.
• Knowledge of SEO/SEM/AEO/GEO concepts; UI/UX or event analytics helpful.
• Experience with prompt engineering or AI-assisted content development.
• Experience using Python for data analysis or automation.

Responsibilities

• Analyse marketing and website data to identify trends and optimisation opportunities.
• Research tools and workflows to improve marketing effectiveness across user journeys.
• Support SEO and paid search monitoring and optimisation.
• Analyse AI discoverability of website content and assist content development.
• Coordinate with stakeholders and vendors to deliver projects.
• Standardise post-event data fields and develop dashboards for engagement insights.

Skills

Data analytics

Marketing research

Stakeholder management

Excel

PowerPoint

Python

Communication

Problem-solving

Attention to detail

Teamwork

Tools

Tableau

Power BI

Google Analytics

Meta Ads Manager

Python

Job description

What the role is:

We are looking for a motivated and detail-oriented Data and Insights Analyst to support two complementary teams in the Marketing and Experience Design Division (MXD) - Marketing Performance & Analytics (MPA) and Engagement & Outreach (E&O). This temporary contract role provides exposure to event and website analytics, digital and content marketing optimisation, and emerging marketing technologies.

What you will be working on:

• Marketing Analytics, Research and Implementation for MPA (60%)

  • Analyse marketing and website performance data to identify trends, insights and opportunities for optimisation
  • Research and evaluate tools, workflows and processes to improve marketing effectiveness across user journeys and touchpoints
  • Support the Senior Manager in monitoring and optimising SEO strategies and paid search campaigns
  • Analyse website content and performance to support optimisation for AI discoverability
  • Support website content development, including banners, infographics and short form copy
  • Coordinate with internal stakeholders and vendors to deliver assigned projects and tasks

• Post Event Analysis and Insights for E&O (40%)

  • Standardise data fields for post-event surveys to improve consistency across data collection and analysis
  • Collate, clean and analyse post-event survey data, and generate reports with actionable insights for Project Leads
  • Develop and maintain dashboards tracking event footfall, attendance trends and survey responses to support data-informed decision making

What we are looking for:

• Minimum 2-3 years of relevant experience in data analytics, marketing research or a related field
• Strong analytical and problem-solving skills, with attention to detail and data accuracy
• Proficient in Microsoft Office, particularly Excel (for data analysis) and PowerPoint (for presenting insights)
• Able to translate complex data into clear and compelling insights for non-technical stakeholders
• Effective written and verbal communication skills, with the ability to present insights confidently to stakeholders
• Strong stakeholder management and coordination skills, with experience working across internal teams and external vendors
• Good visual and design sense, with the ability to produce clear and engaging reports and presentations
• Proactive and organised, with the ability to manage multiple workstreams and deadlines
• Ability to work independently and as part of a team
• Experience with Tableau, Power BI or other data visualisation tools
• Familiarity with marketing performance analytics platforms (such as Google Analytics, Meta Ads Manager)
• Knowledge of SEO, SEM, AEO and GEO principles and tools
• Experience in UI/UX, event analytics or event-related work
• Experience with prompt engineering or AI-assisted content development
• Experience using Python for data analysis, automation or processing large datasets

Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.

About Skills and Workforce Development Agency

The Skills and Workforce Development Agency (SWDA), a statutory board under the Ministry of Manpower (MOM), drives lifelong learning and workforce development to enable Singaporeans to take charge of their careers, learn for life, access good jobs, and grow in fulfilling careers. We enable employers to build a skilled, future-ready workforce, design quality jobs, and adopt skills recognition practices. Together with our partners, we build a trusted, high-quality, industry-relevant, and innovative ecosystem that meets the evolving workforce needs of both businesses and workers.Guided by our vision of a Singapore where everyone can grow in fulfilling careers, we live our promise of Building Skills, Growing Careers by nurturing lifelong learning, strengthening employability and enabling career growth for all, including our own officers, through a continuous learning culture and a supportive, flexible, inclusive working environment that fosters innovation, collaboration, and well-being.So, join us to be part of a dynamic team driving the national SkillsFuture movement and building a strong Singaporean core. Together, we create opportunities, transform lives, and shape the future of work.