Media & Data Analyst (FMCG, 12 Month Contract) UID:2269

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. is seeking a data-driven digital marketing professional with a passion for analytics, media optimisation, and growth.

The role focuses on always-on, data-driven marketing to improve campaign performance and ROI. You will own paid media optimisation, real-time funnel tracking, and audience targeting, while integrating CRM and first-party data to enhance personalisation and segmentation.

Qualifications

• Degree in Marketing, Digital Marketing, Data Analytics, Business, Statistics or related field.

Responsibilities

• Own paid media optimisation and channel efficiency across campaigns.
• Optimize campaigns, media bids, creatives, and audience targeting.
• Measure effectiveness of media and personalization campaigns.
• Develop innovative media ideas to enhance media plans.
• Analyse cross-channel campaign performance and brand metrics.
• Integrate CRM and first-party data for targeting and personalisation.
• Lead creative optimisation through A/B testing and rapid iteration.
• Build custom analytics dashboards and performance reports.
• Analyse consumer trends and digital experience data.
• Manage performance marketing with Commerce and Media teams including Shopee and Lazada campaigns.
• Develop frameworks for faster media deployment and optimisation across platforms.
• Share media, analytics, and data-driven marketing best practices with the team.

Skills

Data analytics

Paid media

Campaign optimization

A/B testing

CRM & first-party data

Dashboard reporting

Stakeholder management

Growth mindset

Multi-market experience

Education

Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Business, Statistics

Tools

Google Analytics/GA4

Excel

SQL

Tableau

Power BI

Job description

Role Overview

We are looking for adata-driven digital marketing professional with a strong passion for analytics, media optimisation, and growth. The ideal candidate is comfortable working in a fast-paced environment and can translate data into actionable marketing strategies. This role will drivealways-on, data-driven marketing, optimise media investments, and identify innovative opportunities to improve campaign performance and ROI.

Key Responsibilities

• Ownpaid media optimisation and channel efficiency, managing always-on campaigns and real-time funnel tracking across attribution and audience segmentation.

• Optimisecampaigns, media bids, creatives, and audience targeting to drive sales, growth, and ROI.

• Measure theeffectiveness and value of media and web personalisation campaigns, providing actionable insights and recommendations.

• Develop and introduceinnovative media ideas, formats, and approaches to enhance media plans.

• Analyse and report oncross-channel campaign performance and brand metrics, recommending in-flight optimisation where required.

• IntegrateCRM and first-party (1P) data to improve audience segmentation, targeting, and personalisation.

• Leadcreative optimisation through A/B testing, rapid iteration, and data-driven insights.

• Build and maintaincustom analytics dashboards and performance reports for relevant stakeholders.

• Analyseconsumer trends, user behaviour, and digital experience data to inform digital, mobile, and social marketing strategies.

• Manage performance marketing campaigns in collaboration with Commerce and Media teams, including experience driving traffic and sales throughe-commerce platforms such as Shopee and Lazada.

• Develop frameworks and processes to enablefaster, smarter, and more effective media deployment and optimisation across platforms and markets.

• Act as a subject matter expert, sharingmedia, analytics, and data-driven marketing best practices with the wider marketing team.

Requirements

• Degree inMarketing, Digital Marketing, Data Analytics, Business, Statistics, or a related discipline.

• 3–5 years of experience in digital marketing, performance marketing, media analytics, or a similar role.

• Strong hands-on experience in paid media buying, campaign optimisation, and performance marketing.

• Solid understanding of digital advertising platforms, media planning, audience targeting, attribution, and funnel tracking.

• Strong analytical skills with the ability to translate data and insights into actionable marketing recommendations.

• Experience working with CRM, first-party data, audience segmentation, and personalisation.

• Hands-on experience with A/B testing and creative optimisation.

• Proficient in Google Analytics/GA4, Excel, and dashboard/reporting tools; experience with SQL, Tableau, Power BI, or similar tools would be an advantage.

• Experience managing e-commerce performance campaigns, particularly across Shopee and Lazada, would be highly preferred.

• Strong understanding of ROI, ROAS, CPA, conversion rates, and other digital performance metrics.

• Excellent stakeholder management and communication skills, with the ability to work collaboratively across Marketing, Commerce, Media, and Data teams.

• Highly analytical, curious, and proactive, with a strong growth and experimentation mindset.

• Experience working across multiple markets or regional campaigns would be an advantage.