Data & Insights Analyst – Marketing Analytics & Events (Contract)

Skills & Workforce Development Agency (SWDA); Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

Skills & Workforce Development Agency (SWDA) seeks a Data and Insights Analyst to support MXD's Marketing Performance & Analytics and Engagement & Outreach. The role covers event and website analytics, content marketing optimisation, and AI-enabled content initiatives.

It requires data fluency and strong stakeholder collaboration in a fast-paced environment. The successful candidate will work across two teams, delivering dashboards and insights to drive data-informed decisions and marketing

Qualifications

• Strong analytical and problem-solving skills with attention to detail.
• Proficient in Excel and PowerPoint for data analysis and presenting insights.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Experience with data visualization tools such as Tableau or Power BI.
• Familiarity with marketing analytics platforms (Google Analytics, Meta Ads Manager).
• Knowledge of SEO, SEM and digital marketing concepts.

Responsibilities

• Marketing Analytics, Research and Implementation for MPA (60%).
• Analyse marketing and website performance data to identify trends and opportunities.
• Research tools, workflows and processes to improve marketing effectiveness across user journeys.
• Support SEO strategies and paid search campaigns monitoring and optimisation.
• Analyse website content and performance for AI discoverability.
• Coordinate with stakeholders and vendors to deliver projects.
• Post Event Analysis and Insights for E&O (40%).
• Standardise data fields for post-event surveys and improve data collection.
• Collate, clean and analyse post-event data and generate actionable reports.
• Develop dashboards tracking event footfall, attendance trends and survey responses.

Job description

Skills & Workforce Development Agency (SWDA) seeks a Data and Insights Analyst to support MXD's Marketing Performance & Analytics and Engagement & Outreach. The role covers event and website analytics, content marketing optimisation, and AI-enabled content initiatives.

It requires data fluency and strong stakeholder collaboration in a fast-paced environment. The successful candidate will work across two teams, delivering dashboards and insights to drive data-informed decisions and marketing