Executive Director, Global Client Experience Marketing

OCBC Group; Singapore; On-site; SGD 250,000 - 360,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Professional development

Wellbeing programs

Job summary

OCBC Group in Singapore seeks a Head of Client Experience Marketing, Executive Director, to lead end-to-end experiential programs across Global Consumer Financial Services. You will shape audience journeys from children to affluent, coordinating content, events, and partnerships with luxury brands.

We expect 18+ years in client engagement and premium events, with a proven senior leadership track. The role demands strategic vision, stakeholder influence, and scalable program design in a matrixed

Qualifications

• 18+ years of experience in client engagement and experiential marketing.
• Proven track record in senior leadership roles in premium banking or luxury sectors.
• Skilled at translating brand strategy into high-quality experiential programs.
• Strong ability to design experiences for affluent and next-generation clients.

Responsibilities

• Lead end-to-end execution of signature client programs across GCFS.
• Oversee content and amplification strategy for events.
• Define measures of program effectiveness and drive continuous improvement.
• Manage budgets and partnerships with luxury, hospitality, and lifestyle brands.
• Collaborate with senior stakeholders to align programs with business objectives.

Skills

Client engagement

Experiential marketing

Brand programs

Premium events

Stakeholder management

Job description

OCBC Group in Singapore seeks a Head of Client Experience Marketing, Executive Director, to lead end-to-end experiential programs across Global Consumer Financial Services. You will shape audience journeys from children to affluent, coordinating content, events, and partnerships with luxury brands.

We expect 18+ years in client engagement and premium events, with a proven senior leadership track. The role demands strategic vision, stakeholder influence, and scalable program design in a matrixed