Head of Experiential Marketing & Client Experience
OCBC Bank
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
OCBC Bank seeks a seasoned Head of Client Experience Marketing to lead signature client programs across Global Consumer Financial Services, spanning children, mass banking, seniors and Premier clients. You will translate strategy into distinctive, on-brand experiences through design, curation, production and content amplification.
The role demands 18+ years of experience in client engagement and experiential marketing, with a track record in premium banking or luxury segments, plus strong
Qualifications
- 18+ years of relevant experience in client engagement and experiential marketing.
- Proven leadership in premium banking or luxury lifestyle programs.
- Ability to translate business and brand strategies into high‑quality experiential programs.
- Strong stakeholder management and cross-functional collaboration.
- Experience building recurring experiential platforms or signature programs.
Responsibilities
- Lead end-to-end execution of signature client programs across GCFS.
- Design experiences for diverse client segments including high-net-worth individuals.
- Oversee content amplification and partner management.
- Define measures of program effectiveness and drive improvements.
- Manage budgets and vendor relationships.
Skills
Job description
OCBC Bank seeks a seasoned Head of Client Experience Marketing to lead signature client programs across Global Consumer Financial Services, spanning children, mass banking, seniors and Premier clients. You will translate strategy into distinctive, on-brand experiences through design, curation, production and content amplification.
The role demands 18+ years of experience in client engagement and experiential marketing, with a track record in premium banking or luxury segments, plus strong
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